Did I mention that he was also the first to import Peroni beer to the UK to serve in his restaurants? Or that very soon he was putting on live jazz for his patrons in the evening? Or that he worked in partnership with Italian designer Enzo Apicella to create beautiful individual themes for his restaurants that preserved and enhanced the buildings they were housed in? (The Pizza Express in Coptic Street, Bloomsbury is one of my favourites, established in an old dairy and retaining many original features.) Or that he filled his establishments with tasteful decor and commissioned original artworks from local artists? He helped make Britain more cosmopolitan, more European, more fun. He became quite wealthy as his chain of Pizza Expresses expanded and was able to turn philanthropist to a number of charitable causes, as well as baling out his beloved Peterborough United football club on more than one occasion. Really, what a guy.
Ultimately because of his vision, we now celebrate national pizza day in the UK. The top ten Pizza Express pizzas by numbers sold are as follows: Margherita, American, La Reine, Fiorentina, Sloppy Giuseppe, Vegan Giardiniera, Pollo Ad Astra, American Hot, Padana and Veneziana. For years, 25 pence on the price of each Veneziana was donated to the Venice In Peril fund, by which means Pizza Express has raised over £2 million to help save that city from drowning.
Pizza Express American Hot (with hot green peppers)
It's perhaps ironic that pizzas with pepperoni on (the American and its Hot variant) should feature so highly on the list, given the founder was a vegetarian. I will say only this: that my elder daughter who has also been vegetarian since a young age for several years made a singular exception to her creed for the sake of Pizza Express pepperoni topping.Believe it or not, I have sampled many of the pizzas on the Express menu, but I keep returning to my favourite, hand-prepared, cooked fresh with plenty of black pepper. That subtle combination of good dough, tomatoes, molten mozzarella, pepperoni and piquant green peppers washed down with a cold Peroni is a pleasure that has never failed. Perhaps it qualifies as my comfort food.Imagine then my horror when Blackpool's Pizza Express closed during the first Coronavirus lockdown and never re-opened, even though it wasn't on the list of 73 restaurants the company announced it would be closing for good in the summer of 2020. Damn you, Coronavirus.
Blackpool Pizza Express: closed by Covid, never to re-open
It was so sad to see those chairs stood up on the tables for months. And then one day the temporary fencing and skips appeared and the gutting began. I felt bereaved by its closing. Yes I can drive in under thirty minutes to one in Lytham St Annes or Preston (and almost certainly will), but it's not the same as being able to walk into town by day or night, enjoy a great pizza with a couple of bottles of Peroni and walk home again. Like all Pizza Express establishments, it was both iconic and unique and associated only with good memories. It was a touch of class in the center of town. Its decommissioning has momentarily taken a little of the shine off the jewel of the north.Forgive the absence of a poem this week, mine or anybody else's. I've not written one and the poems about pizza that I've read left me feeling cold. It would need to be something that captures the bubble and grace of mozzarella at melting point (with slices of pepperoni and shreds of hot green pepper) and the cool ambience of marble-topped tables and art-deco designs... maybe one day, Pizza Expressions perhaps..
However, if/when you dine out in a Pizza Express restaurant in future, maybe spare a thought for its visionary founding father and raise a glass of Peroni or Prosecco in Peter Boizot's memory.
Thanks for reading, S ;-) Email ThisBlogThis!Share to TwitterShare to Facebook