McClatchy Titles Continue Launch with New Look, Philosophy

From the beginning of our project with McClatchy we knew that the launch of the new look and philosophy would be carried out in an evolutionary way.

We at Garcia Media are honored to have been a part of a project that truly rethinks how newsrooms operate, considers new strategies for storytelling across platforms, and develops new products for mobile, tablet, responsive web and print.

We worked closely with the McClatchy team, headed by Anders Gyllenhaal , vice president of news and Washington editor at McClatchy. This is how Anders summarized the project:

Technology has altered so much about the reading experience – from the pace of news, to how stories are best told, to the way people choose for themselves what’s newsworthy. It was time to find new approaches to explore how all of this applies to local news.

This time it was the turn of The Kansas City Star and The Star-Telegram which launched last week, and we invite you to take a look at what they have done:

Here is how the editors introduced the new products

The Kansas City Star

http://www.kansascity.com/news/local/news-columns-blogs/local-columnists/article36984348.html#storylink=cpy

Highlights from Mike Fannin:, editor

The look of The Star has changed, but not the commitment

Today, we’re rolling out a series of improvements aimed at addressing ever-changing reading habits:

▪ We’ve redesigned our products to emphasize the distinct advantages of each platform, with more of a focus on the latest breaking news, photos and videos in our digital offerings and deeper, more analytical stories and commentary in our print editions.

▪ We’re debuting a new section this morning, both in the newspaper and online. In Depth will appear as a four-page, pullout section Tuesday through Friday in print and daily online. You’ll also find our Opinion pages inside the pullout, still packed with editorials, letters from readers and columns.

▪ We’ve reorganized our award-winning staff to emphasize watchdog journalism. We now have more reporters assigned to investigative beats than at any time in recent history. We’ll also continue to aggressively cover breaking news and intensify coverage of the beats you’ve identified as most critical: government, education, business, health and public safety.

▪ In a nod to our mobile users, who represent the majority of our digital readership, we will produce more videos. Our initial goal is to have video with about half of all our stories.

▪ In print, we’re moving news columnists (such as Mary Sanchez and Charles Gusewelle) to Page 2A. Local and business news will continue to publish in the main news section.

▪ We’re revamping Sunday A+E, beginning with the Oct. 4 Arts+Culture edition. The section will broaden the scope of our arts, entertainment and lifestyle coverage, with more commentary, profiles and conversational topics from our community.

▪ And finally, it wouldn’t be a newspaper redesign if I didn’t mention that the body type in print is larger. Just in case you were wondering.

Fort Worth Star Telegram

http://www.star-telegram.com/news/article36595779.html

Highlight from Jim Witt, editor:

You’ll see these changes reflected in an updated design for digital and print that improves navigation, has greater visual impact and features new typefaces designed for McClatchy for optimal readability.

In print, our new design will be more colorful and have more white space to give it a bolder look, but the sections will remain the same and your favorite features will remain anchored in the places you’re already used to.

For more details about the Star-Telegram:

http://new.star-telegram.com/