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“What do you wish to accomplish with social media?” – “I want to get the word out about my products and make money.”
“Who is your audience?” – “Well, I am not too sure. People between the ages of 15 and 54…”
“How do you stand out from the crowd?” – “My motto is: Empowering people to live the life they have always wanted.”
“Where do you see yourself in 5 years?” – “Let’s focus on now, please.”
As a social media consultant, I never ask questions to put you on the spot. I just want to know how I can help you to the best of my abilities.
You see, there are as many social media strategies as there are companies, products, services, and campaigns to promote.
You do not market your stuff to a teenager in the same way as you would with a middle-aged person. Actually, the same goes with genders, locations, etc.
If you stick to generic answers, you will get a generic strategy.
And we all know where this leads…
