by Chris Sheehy | Sidewalk Branding Company
With character limitations for website search engine optimization META Data – maximize your online discovery by putting a stop to stop-words.
Simple words such as: the, to, and, or, and our {there are lots more} are automatically filtered from web search queries, so why then would you include stop-words in META Title and Description fields of your website (the SEO stuff) instead of possibly a keyword or location reference?
If you knew this could hurt your website discovery- you probable wouldn’t - right?
You can best-optimize your digital assets (like your website) by balancing your keyword usage (6-8.5% density works for most small businesses) - while maintaining a natural language “voice” – and excluding the words that present nothing but a roadblock to viability; like stop-words. The most important area to focus on are the website address of each or your pages, and within the title of each page.
If search engines are more likely to see the body of text than people that you are optimizing, strip the stop-words.
Incidentally, this same stop-word strategy works great for off-page SEO and should be considered for article/blog titling, graphic/video optimization, and Facebook/Twitter bios as well.
Tagged: providence seo, Rhode Island search engine optimization, Rhode Island seo, rhode island seo company, rhode island seo firm, ri marketing companies, ri seo, ri social media, seo rhode island
