Media Magazine

Marketing the Media Quartet

Posted on the 27 October 2011 by Themarioblog @garciainteract

TAKEAWAY: If you believe that the story comes first, then the platforms through which it travels, then your marketing needs to reflect that idea. PLUS: Final days to tell us how you would improve the Garcia Media website. Send us your questionnaire now!

It’s a media quartet

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The German financial daily, Handelsblatt, displays its new campaign across airports.

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The Wall Street Journal Europe carries in-house ads selling its product across the platforms

If there is one thing that I always remind my clients, especially when it comes time to plan a marketing campaign to launch new products——as we prepare to do November 11 in Malaysia, with the relaunch of the New Straits Times——is that we must show the product in its various platforms, NOT just one of them.

As I travelled through Europe the past few days I was able to see that two financial media organizations, Handelsblatt and the Wall Street Journal, are doing just that through their new campaigns.
At the Frankfurt Main Airport, one can see many well illuminated displays of the newspaper and how the information is presented through the media quartet: mobile, online, print and tablet.

The Wall Street Journal Europe carries frequent in house ads doing the same thing.

Let your audience know that you are in the business of good storytelling, and that you present it to them in whichever format is more convenient.


TheMarioBlog post #878


Starting to Rethink

TAKEAWAY: We need your help: please fill out our survey about to be eligible to win a forty-five minute Skype consultation with me. PLUS: A reflection on nearing 900 blog posts.

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Our survey: Enter here.

I can’t believe that TheMarioBlog will post its 900th entry in about twenty days. And to think that I was one of the last blog holdouts. In fact, I thought I was the last among my peers to start writing a blog. But my friend Ron Reason convinced me to do it during a two-hour session waiting to board a flight out of the Lagos International Airport. That was over three years ago, and now the blog has become a part of my daily routine—and I hope yours as well.

We at García Media are now in the process of rethinking our entire website, and I want to hear from you. What do you like about our current site, and what do you wish we would change? How do you visit us? And, while I know some of you, I want to learn more about those of you I do not.

To that end, we have prepared a short eight-question survey, which is available here. I would be grateful if you would consider filling it out. Or, if you’d prefer, send me an email at with your thoughts about the website.

In addition, one lucky person who fills out the survey or emails me about the website by 11:59 p.m. EST on October 31, 2011, will be randomly selected and receive a free forty-five minute consultation over Skype with me. We can discuss your publication or your personal portfolio—whatever you’d like.

Thank you all in advance for helping us to rethink

TheMarioBlog post #875


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