Marketing Smarketing!

How's that for SEO? In the quest to get my book out "there" and into the parental public eye, I have engaged in more social networking sites than ever before and I'm getting a headache. I look forward to the day when I'm selling so many books that I can actually hire a publicist and social media manager to do all of this vessel clogging activity for me and I can focus on the fun stuff: creation!
I love to write, especially in verse! I'm good at it, too (ask anyone who has read my picture book. Don't know anyone? The digital version is just $2.99 on NOOK or Kindle or right here! Perfect for spring break travel!) But it takes focus, concentration and time. Marketing takes time. A lot of time. When you have a budget of zero, it's also a challenge. I currently face many challenges, but none that can't be overcome.
Most recently, I've joined Pinterest. Oh, I know I'm a bit late hopping on that train, but I fear the time involved. Any parent knows that with little ones running around time is limited and interruptions are constant. However, after reading this post by Lisa Ladrido and one of the follow-ups listed at the end of the post. I have heard and read many wonderful things about Pinterest, but I'm a bit overwhelmed with the process of building a bunch of pin boards while knowing I should be spending that time more effectively. Or perhaps it actually is an effective use of my time.
Plus, I've been in the bloggy closet, that is, blogging anonymously for so long, that coming out feels strange and uncertain. Should I use my blog icon or a picture of my face? When and where should I use my real name? Should I keep DGMommy for everything or switch? Should I have two of everything? I want people to know my name. I've been signing autographs since high school! I told every friend, "Keep this! I'll be famous one day!" Of course, now my name has changed and they probably won't know it's me.
I digress. How have you found Pinterest valuable? Do you use your real name or a "pen" name? Have any advice for me as I tread these new waters? I appreciate your time.