Old Fashioned Website with Blurry Images
Even for 2016, the layout and images of this website are fairly outdated. As soon as you hit the homepage you can see the main image is very blurry, which will be putting most visitors off and increasing the bounce rate.
When the bounce rate of websites increase in comparison to their competitors they usually drop in search rankings, so it's vital to have a good looking site that can convert visitors into new customers.
The technology of the website is built on LiveGlow, which should probably be upgraded to something like WordPress in 2018.
