Last year I wrote about Norwex, a Norwegian company that makes cleaning supplies that are environmentally friendly. The other day I saw a series of commercials for Libman, another cleaning supply company. One of Norwex’s features is that it is sold by associates that can have a small side business, like homemakers or students. Libman is sold commercially, but has something else in common with Norwex. although both are “environmentally friendly” neither company uses this angle as their main line of advertising.
Two Libman commercials, in particular (one of which is embedded below), portray the green aspects of the product line. One depicts a mop handle sold by Libman that allows users to make their own cleaning solution (such as vinegar and water) and pour it into the wet mop for dispersal during cleaning. Additionally, it has a machine washable pad instead of a disposable one.
While many customers may choose a pre-made solution that is noxious, expensive, or hazardous, the option is there to concoct a cleaning solution that is homemade, cheaper, and environmentally sound. The commercial closes with the suggestion that all of the bottles of cleaner are “a waste,” hinting at the company’s views.
The other commercial had less overt environmental themes, but spoke to the disposal nature of products as well. Displaying a reusable mop head (nothing new) that can be thrown into the washing machine (again, what is old is new again), the commercial was highlighting a product that does not need to be replaced after each use. Competitors in the cleaning supply market often tout the disposability of their products. For instance, some seemingly pride themselves on being thrown away after use. This mentality is at the heart of unsustainable practices. Companies that create, promote, and sell reusable products – especially those that do not play up their green features – demonstrate the direction society needs to go. Environmentally responsible products must be the norm, not a novelty. Oh, by the way, reusable mops and homemade cleaning solution, they’re cheaper and safer for your home in the long run.
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