As you probably already know, the Phorest Salon Software Client Experience Award is not based on public votes or judging panels, but rather on how the people who spend their money in your salon or clinic felt about what you provided them with throughout the year. What you may not know, however, is that there are many different ways to leverage your award to increase client bookings. That’s exactly what we’re going to have a look at today: 5 effective marketing ideas to remind your clients of the amazing service providers that you are.
Original Client Experience Award Marketing Ideas
1. Social Media, Consultation Forms & Window Fronts
Sharing the news online and posting the sticker on your window front is perhaps the first thing you should do. Another great way to remind your clients (new and returning!) of your world-class customer service is to add the digital version of the Award to your consultation forms. If you wanted to take it one step further, you could also add an amazing client review next to it, to highlight the Award even more.
2. Send A Press Release To Local Publications/Newspapers
If you’re looking for ways to attract new clients to your salon, getting your salon featured in a local publication or newspaper can give you great exposure. However, you will need to prepare accordingly, i.e, write a proper press release and gather photos to send along with it.
Although the thought of writing a press release might sound hard, it actually isn’t. In fact, there’s a pre-established, winning format you can follow. All you have to do is make sure you fulfil the format’s requirements and make sure that you’re not too salesy. In a nutshell, you should first find a headline and then move on to the body of your article. This part should answer the who, what, where, when, why and how questions. Check out our previous article which explains How To Write Irresistible And Simple Salon Press Releases for a step-by-step guide.
3. Give Back To Your Clients With An Email & SMS Promotion
Something very popular amongst Client Experience Award recipients is the creation of a special promotion to thank customers for their trust. Some give extra TreatCard points, others make a 3 for 2 offer. Whichever way you do it, make sure you don’t undervalue your services. Then, advertise your promotion targeting your clients on social media (see the “Target Your Client List Only With A Custom Audience” section of this blog post to learn how to do this), and (for best results!) couple this with an email and SMS campaign.
Related | What Types Of Salon Loyalty Programmes Actually Add Value?
4. In-Salon / Spa Celebration Event
It’s always nice to drop your local community a little reminder that your business is right around the corner and that you’re celebrating your clients’ love and appreciation! Why not invite clients and locals to a fun and lively soirée? However, make sure you advertise your event a few weeks in advance (2 weeks should be fine). Learn the ins and outs of throwing a salon open house here.
5. Use It To Apply For Other Industry Awards
We’ve been seeing it more and more: past recipients have been leveraging the Phorest Client Experience award to apply for other industry recognitions. To be fair, why wouldn’t you? You deserve it; you’ve worked extremely hard! Your clients agree and reflect this in their reviews 
Want To Qualify For Next Year’s Award?
To make your salon eligible for the esteemed recognition, you must first turn on your email and SMS reviews in the Marketing > Reviews > Settings section of your Phorest Salon Software and choose at which frequency the requests for reviews should be sent out to your clients.
Then, your customer reviews have to make for an average rating that remains at over 4/5 stars for a consecutive 12 months. For instance, this could be from May 2017 to May 2018 for next year’s award (2018 dates TBC).
Not a Phorest Salon Software client but looking to take your salon to the next level? Then why not request a free demo of our software!
With Phorest Salon Software, you will:
Get new clients Fill your seats when you need it most with our Marketing Suite.
Make your clients happy With your loyalty programme called the TreatCard, Client ReConnect, and your dedicated Grow Team.
Manage your day-to-day Control stock, view reports, manage your appointments and team.
Make your life easier Easily switch from other software companies or pen and paper, plus get ongoing support and training.
Stay ahead of the competition Get an endless supply of marketing and management ideas from eBooks, events, and Phorest industry experts.
Thanks for reading!
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