This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, Sept. 28.
Talking type is also of interest to almost every designer I have ever met worldwide. While selecting a font for a project can be one of the most challenging aspects of the project, there is no question that it is also one of the more fulfilling. We have worked with many of the Hoefler fonts over the years.
In fact, it was another such occasion that made us get in touch with Jonathan a few days ago, since one of our projects in Argentina appeared to be perfect for the use of Retina, which, unfortunately, is no longer available for license.
Jonathan promptly replied and put us in search of his recommended substitute:
“Increasingly we’ve seen clients switching from Retina to Gotham Narrow, which we recently outfitted with tabular figures and monetary symbols to ensure that it functions in agate settings. Combined with the fact that Gotham is also a successful display face, is available as a web-optimized ScreenSmart font, and comes in italics (which never have existed for Retina), I feel strongly that it makes a better candidate for news in 2015 and beyond,and hope you agree,” he wrote us.
A list of the Most Recommended Fonts for Newsprint
Also interesting news from Hoefler: The font studio has recently put together a list of recommended typefaces for newsprint, which all designers should find useful. This spans agate, text, and headlines.
Here is a link to that list:
http://www.typography.com/collections/newsprint/
Highlights from the list:
I like all the fonts on that list, but my short list from it, based on fonts we have used successfully through the years:
Gotham X-Narrow Ultra—Clean, sturdy and economical.
Knockout No. 90—ideal for making a statement with big, bold headlines (as in tabloid newspapers that depend on streets sales).
Verlag Condensed Black. Great elegant and the sans serif with something extra.
Tungsten Bold—a font that is very legible, strong and works well for tabloid newspapers using a lot of headlines set in all caps.
Mercury Display, an elegant serif, evokes tradition, highly legible. Says class.
Pope Francis visits New York, Washington, DC
Here are some selected front pages from New York City and Washington DC reporting the Holy Father's visit.
Interesting that USA Today decided to put the Pope's cap right on its logo!
Follow up: The Edmonton Journal rethink
Earlier this week we blogged about The Edmonton Journal becoming the fourth of the Postmedia (Canada) titles launching a new product in a project that we at Garcia Media have accompanied them. Here are sample pages since the relaunch!
For the previous blog:
http://garciamedia.com/blog/edmonton_journal_its_a_new_look_strategy
