Research has shown that 86% of all internet traffic is generated through the search engines. This means that trying to get your web site to show up on the top 20 positions where millions of web pages are often competing for the same keywords can be a real challenge.
In the next 10 minutes, we are going to share with you some tips and techniques so that you can improve your web site ranking and start getting more visitors through to your website. There is no magic formula to get your website in the top rankings overnight. Rather, it is an ongoing process that requires constant monitoring and updating. However if you follow the simple steps that you learn over the next few pages, we guarantee that you will see your web site ranking continue to improve.
SEO Made easy – 5 Simple steps to get your web site ranking in the top 10 positions on Google
If you are new to Search engine optimization, you may think that getting your web site to the top 10 positions is almost impossible! Here we are going to show you 5 simple steps on how to get your web site ranking to the top positions of Google easily.
The Five Steps to achieving a higher ranking!
The flow chart above outlines the five steps that are required to take your web site to the higher rankings on the search engines. It may look simple, but in reality implementing these techniques can be quite a different story.
By utilizing this step by step guide and using some good SEO software we can assure you that you will be on your way to search engine success in no time.
Step 1: Create a Search Engine friendly website
When designing a website make sure that you take both search-engine friendliness as well as end user friendliness into consideration. Below are some things to keep in mind when designing your website:
- Make sure you have plenty of relevant and interesting content on your website.
- It is a good idea to develop your website in HTML format as this is most easily read by search engine spiders.
- Static pages are also recommended as they are easier to be read by the search engine spiders
- Try and include a sitemap as this helps the search engine find all the pages that are listed within your website.
- Update your website frequently so that your webpage doesn’t become ‘stagnant’ and drop down in ranking position.
Step 2: Finding the right keywords
Keywords are a crucial component of a successfully optimised website and identifying the right keywords for your product or service is essential. When thinking about keywords that you want to target take a look at your competitors and see what they are targeting. It is also recommended that you make a list of the main products or services that you want to come up for in the search engine. Remember that targeting the most common or general keyword you can think of is not often the best idea. This will often have the most competition and be harder to optimize for than a specific keyword that is regional.
Take the example of the keyword: ‘furniture’
As you could guess the keyword ‘furniture’ would be very competitive because it is so general. You could have anybody looking for information about building furniture, furniture retailers, furniture repairs, outdoor furniture etc. coming up under this search term. The trick is to be more specific, and target keywords that are more relevant to your business such as ‘business furniture Sydney’. This has two main advantages:
- Less competitive making it easier to get to the higher ranking.
- Bringing much more targeted traffic and visitors to your website.
Some Additional SEO Tips
- Identify keywords that are specific to your business.
- Consider important factors such as, do you want to target Research keywords or Buying keywords.
- Know your customers. Try and ask your customers what keywords they would type in to find your website. This might help you identify some keywords that you overlooked.
- Check out your competition. See what keywords they are targeting. They might be targeting some keywords that you will want to include in your website.
- Don’t forget about keyword variations, such as plurals, synonyms and hyphenated words.
Step 3: Optimise your website with these keywords
Once you have identified all of the keywords, it is now time to implement them within your website. There are some key areas where you will need to place these keywords in order to get your website ranking higher in the search engines. First up we must consider the Meta Tags. The meta-tags of a website can be found when you look at the Source Code of your website and is located as follows:
- Open up the webpage you want to check the source code for.
- Once you landed on webpage do right-click on it and scroll down to where you see View Page Source.
- You can also click this combination of buttons “CTRL+U”.
There are three main types of Meta Tags that are the most important to optimise. These are the crucial areas to include your keywords that you have found during your research. The main Meta Tags are:
- Title Meta Tag
- Keyword Meta Tag
- Description Meta Tag
Make sure that you place all your keywords within these meta-tags as these are one of the first places a search engine will look when indexing your site under particular keywords.
Some Additional SEO Tips
- Placing your keywords throughout the content of your website is also a great way to help increase your search engine ranking.
- Try to put your important keywords in the first paragraph of the page will also help to improve your web ranking.
- Don’t just optimise your homepage, all of the pages throughout your website can be optimised with the different keywords you have found during the research phase.
Step 4: Submit your website to the major search engines
Great job! If you have followed all the steps above and implemented these changes into your website you would now be ready to have your website submitted to all the search engines. Submitting your website to the search engines used to be one of the most time consuming processes of search engine optimisation, but by using some of the SEO softwares you will save yourself a lot of time and be able to do this quickly and easily.
Once you have found it the program will automatically submit your optimised website URL’s to all of the search engines around the world that you are targeting.
Having your website indexed by the search engines can take up to 4-6 weeks to be stored in their database. Because literally thousands of websites are submitted to the search engine each day, it is now time to be a little patient and wait until they have included your site into their massive database.
It is a good idea to submit your website once a month to the search engines to remind them that you are still there and to alert them of any changes that have been made to your website. This encourages the search-engine spider to continue visiting your site and check for any updates, as well as keep your site on record. Also, it gives you a good chance to have your site re-indexed if perhaps you happened to slip through the indexing process the first time.
We would also recommend to not submit your website more than once a month as this can be considered spamming and your website could be penalised. Just be patient!
Step 5: Create a link building strategy to acquire more quality links to your web site
Developing links coming into your website is a crucial part of search engine optimisation. Links from other websites to your site are considered by search engines to be a ‘vote’ for your website as they are referring and recommending their users to visits your website. It is for this reason that websites with more incoming links will have a better chance of ranking higher in the search engine than a website with no incoming links.
However there are a few crucial things we must keep in mind here that can put your website at risk of being banned from the search engine.
- Do not submit your website to link farms (this can result in your site being dropped from the search engine).
- Avoid paying for links or buying links (as above, can result in penalisation).
The best way to get some links coming through to your website is by having quality content, interesting articles and relevant topics as this will encourage other websites to link back to your site naturally and you will see an increase in your link popularity over time.
Another way is to find websites that are relevant to your site and it could be mutually beneficial to exchange links with. This is called a reciprocal link and is an often effective way to increase relevant links coming through to your site quickly and easily. Reciprocal links are natural, but AVOID Excessive reciprocal links or excessive link exchanging. What Google have to say about this topic…
“Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some Webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google’s Webmaster guidelines and can negatively impact your site’s ranking in search results.”
Some Additional Tips
- Have a talk to your suppliers, business partners, friends and ask them if you can exchange links. This can be a great source of relevant links for your website.
- Submit your website to different GOOD directories around the world. These will often register as links pointing back to your website.
- Try and get links from websites with a good Domain Authority.
Great Work! If you have followed these 5 simple processes, then you have taken the first steps towards having a successfully optimised website and we assure you that your website will only increase in its ranking position and start you on your way to having a successful e-business!
How to get your web site to the top 10 positions on Google, Yahoo and MSN
The above informations is just an introduction to some of the main techniques of Search Engine Optimisation. SEO is an ongoing process and there is a whole lot more tips and tricks that can be learnt to improve your websites position even further.
Knowledge is the key to success. To advance your internet marketing skills, improve your web site ranking, or start your own SEO service business, the knowledge you gain can make you more successful.
Find resources and learn from the leaders in Search Engine marketing industry about how to promote your web site on the major search engines.
Links to some of good resources:
- www.searchengineland.com
- www.moz.com/learn/seo
- www.seobythesea.com/
If you are serious about driving more traffic to your web site and you want to get your web site to the top position on Google and Yahoo, you cannot afford to miss the strategies which are widely accessible over the Internet.
Maybe not today, maybe not tomorrow, but soon you will discover the “million dollar question” – How do I get my web site to the TOP 10 position on Google?
What you should search for learning?
- On-Page Optimization
- Effective content marketing – Good Content Rules
- Learn to deal with Negative SEO
- How to find the right keywords for your web site
- How to create an effective and attractive web site title
- Where to put your Keywords to get Best Rankings
- Learn about technical SEO
- What is link building in SEO?
- How many links you need to get to move your web site to higher SERP
- Strategies to build quality links to your web site
- What are “unnatural” links?
- How To Get Local Links
- Did link profiles matter?
- What results do you expect from search engine optimization?
- What critical factors are all Search Engines looking for?
- Steps to get your web site indexed quickly
- Social media factors
- Myths and misconceptions about search engines
- What to ask yourself before hire Search engine optimisation company
Originally published in SEO Suite
