Art & Design Magazine

“Last Longer” Print Campaign

By Vecie78 @NeverSayCool

Art Director Ryan Smith approached Photoshop wizard Mike Campau with an idea for his client, Interstate Batteries. Inspired by stories from actual customers in which cars are left on the side of the road for a breakdown case, abandoned trucks after an accident or left on the spot after a flood. It happened that some of these vehicle the next day had the lights still on.

Helped by these tales, Interstate Batteries -who claim they manufacture long lasting batteries- decided to finance the print ad campaign.

eff5681c1a58b333fd90b1c10361d081

Agency: Firehouse
Client: Interstate Batteries
AD: Ryan Smith
Retouching/Cgi: Mike Campau


0bdbbe29774478cb480c7c7d8b8949ab


82b14d5a401a29d61d76ee5ffd9f864f


ce1bcbfc6ede0f3b5fc00faee36b020b


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :