Few of the cities bloggers were invited in the L'Oreal Paris Research Center and were given a wonderful insight into the technology and the research that the hair color undergoes before being introduced to the consumers. An interesting & interactive session along with a slide presentation was carried out by Maxime De Boni from L'Oreal Paris Hair Research Team.
We got to know many interesting facts about hair colours and colouring as a whole. The L'Oreal Paris Casting Creme Gloss is the first No Ammonia Hair Color. This makes the color safe to use on any type of hair. The colors before being introduced are being tested on different people after interviewing them. Proper follow-up is also done with them. We were quite surprised to know that 52% of women in India actually color their hair.
We were taken in the most important part of the Research Center, the labs. We were startled to watch so many expert researchers at work to give the best products to beautify the consumers. So much hard work, dedication and expertise goes into making a single jar of cream or a bottle of shampoo & of course hair color.
Then we were taken to observe the application of the L'Oreal Paris Casting Creme Gloss Chocolate Collection at the Salon and it was quite interesting. The salon stylists explained the application method and whole process and also showed us how shiny it appeared under the light. We were also shown the rooms where the colours are tested on individuals who apply the color on their own without any expert guidance and the rooms where they are interviewed and observed.
This was one-of-a-kind experience and we were really happy that L'Oreal Paris takes so much into consideration before coming out with their Hair Colours. So now we can color our hair safely with L'Oreal Paris Casting Creme Gloss Chocolate Collection without any fear of hair damage.To know more about the new L'Oreal Paris Casting Creme Gloss Chocolate Collection you can check here.You can also buy online here.
