Kmart Advertising is on a Roll

First they had the one so you could ship yer pants:

Now this:

I didn't need to ship my pants but I surely want big gas savings.
They had my attention before.  Now they may get my business.
Three things occur to me about this:
First, it's brilliant.
Second, it may be the one thing that saves them, Kmart.
Third, look for more advertising agencies and companies to follow this trend because it's so funny, so simple and so effective, if/when it does go viral.