Keyword Research Tutorial
Keyword Research Techniques
Keyword Research is a process that we use to create a seed list of starting terms, expand our list using keyword research tools and use in on the best keywords on our site.
Keyword Research is a process with all techniques of searching right keywords to incorporate into your site content.
Keywords are the basis of SEO - short phrases that people use to search, google search words ranking.
Keyword Research
Optimizing your website content for the right keywords can be the difference between your website being found or not.
Read also: Should we use keywords meta tags?
Optimizing your content for Google needs to take into consideration how people search.
Keyword research is a vitally important aspect of your search engine optimization campaign.
Whether you want to use keyword research for building a niche site, come up with article ideas for your business website or simply want to gain more insight into what your customers are thinking, it takes a lot of time to actually find a good key phrase to target. But, the time spends in research is time well spent.
Interesting sites will increase their recognition on their own, so offer quality content and services on your site.
Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it.
Before you Start: Find out What Terms People Search
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.
Before you can optimize your site, you need to know what keywords to include across your site, which means identifying how your potential customers are searching.
What are long-tail keywords?
A long-tail keyword is a longer, more specific keyword phrase that marketers use to try and attract targeted traffic to a web page.To assist you in finding out how people search and what words they use, there are a number of sources for free tools on the web that you can use although the Google free tool would probably be the most up to date.
Keyword Research Tools - Free and Paid
Best free keyword research tool is Google AdWords provides a handy Keyword Tool that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Webmaster Tools (now called- Google Search Console) provides you with the top search queries your site appears for and the ones that led the most users to your site.
Your website stats package -Google Analytics is also an essential source of information to monitor the keywords that are successfully driving traffic.
In general, to do a free keyword research you need to follow this process:
1.Create a seed list of starting terms-a seed list is your initial set of keyword ideas.
2.Expand your list using keyword research tools- it’s time to expand your list. Open your favorite keyword research tool and start entering your keywords.
3.Refine your list with competitive research-Now that you have a good list of keywords it's time to use in on the best keywords.
Now that you have a good list of keywords, it’s time to refine it and place in on the best keywords.
Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things.
Design your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results.
Do not use these bad practices:
1.Inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users
2.Having blocks of text like "frequent misspellings used to reach this page" that add little value for users
3.Deceptively hiding text from users, but displaying it to search engines.
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