Have you ever seen a Weight Watchers ad that didn't show someone's body?
I hadn't. Until last night.
Look, I know I'm late on this because the ad came out a month ago. I have a toddler, I work full time, and I never watch TV. But last night Lucien gloriously fell asleep at 8pm and I decided to indulge in some full on couch time. Haagen Daz, blanket, Modern Family (double episode - yes!) couch time. Oooh, and Nashville is a really fun show. But I digress.
In the midst of my lazy domestic bliss, Jessica Simpson's face pops up on the screen for a Weight Watchers ad. Just her face. Barely even her neck. Remember that band Heart? The two sisters? One was skinny and one was not. The skinny one always got all of the video time, and the not skinny one was only shown in tight shots to the face? Well, that is how they shot Jessica Simpson for this commercial.
Fuck off, Weight Watchers.
God forbid you show her losing weight at a normal pace as opposed to assuming that she would bounce back to her pre-baby body in five months. I'm pretty sure that was their agreement. She obviously hasn't done it because they haven't forced her into a pair of daisy dukes yet. They haven't forced her into a pair of anything, from what I can tell in this commercial. I'm not even sure if she's wearing clothes. She could be wearing a mu mu and snacking on a whole turkey for all we know. Okay, she's clearly wearing some sort of sweater - but you get my drift.
Weight Watchers had a real opportunity to be decent with this situation, instead they are hiding her very normal weight gain from all of us common folk who could probably really benefit from seeing a real post-pregnancy body on a celebrity for once. She claims in this commercial that she's losing weight - and I'm sure she is. Just not fast enough to warrant any screen time.
I can't wait to see what they do with the next installment.
