JC Penney has started a new campaign called, “Here I Am.” From the You Tube description:
“There is true beauty in individuality. So, when we start letting go of preconceived notions of who someone is based on what they look like on the outside, we all take one step closer to body positivity. This video, featuring Gabi Fresh, Valerie Sagun, Jes Baker, Mary Lambert, and our very own Ashley Nell Tipton, exemplifies the spirit and beauty found inside everybody, regardless of what your dress size is. #HereIAm Shop the Boutique: http://jcp.is/boutique“
And here’s the video:
What JC Penney didn’t include in this video is the not-so-positive effects of obesity. From the CDC – The Health Effects of Overweight and Obesity:
- High blood pressure (Hypertension)
- High LDL cholesterol, low HDL cholesterol, or high levels of triglycerides (Dyslipidemia)
- Type 2 diabetes
- Coronary heart disease
- Stroke
- Gallbladder disease
- Osteoarthritis (a breakdown of cartilage and bone within a joint)
- Sleep apnea and breathing problems
- Some cancers (endometrial, breast, colon, kidney, gallbladder, and liver)
- Low quality of life
- Mental illness such as clinical depression, anxiety, and other mental disorders
- Body pain and difficulty with physical functioning
Another brilliant marketing strategy JC Penney!
DCG
