When I received the most recent J. Crew ad, I was not impressed with the front page ad that featured the world’s ugliest polka dot wedding dress. Terrible. I think it was about $2,700 for a bunch of cheap looking garbage with polka dots on it. Seriously? Unless you are in love with polka dots, why in the world would you buy the cheapest looking dress for over $2,000 when you can get something much better? I had sworn off J. Crew forever. Although I do think J. Crew needs to cool it on the prices of their clothing (I think they charge a little too much for what consumers are getting). Something made me want to see more of the dresses. And look what I found! These dresses are amazing, well-priced and they rival boutique bridal shop selections as far as their fashion and design!
Leighton Gown was $750 now $499
Lucienne Gown $675
Silk Petal Dress $525
Waterfall Gown $2400
Rosabelle $1500
Clarissa $1800
I love the Silk Petal dress for a casual themed wedding or for your rehearsal dinner the night before. Also, the Clarissa gown is super unique, but not so out there that everyone won’t be in awe of its beauty. J. Crew, would it hurt to use models with a little bit of a tan or who have chocolate toned skin? I could see the dresses a lot better that way and they would look all the more fabulous. Seriously. You charge enough for your marginally superior items, that you could attempt to do some marketing to see what would sell the clothes a bit better. Pasty white skinny girls against a white background don’t sell white dresses. Common sense, but you could still pay a consultant to sell you such marketing genius.
