Mumbai, 11th December 2014: In the world of lip care, finding the perfect balance between color and care is often a difficult one. While lip balms moisturize your lips, you still need a lipstick to add that dash of color. Lakmé now brings together these two attributes in one amazing product- the first ever dual-core lip balm stick – Lakmé Lip Love lip care. The launch of this brand new lip care innovation by Lakmé comes along with the announcement of Shraddha Kapoor joining the Lakmé family.
Available at Amazon Shraddha debuts her Lakmé journey with the latest innovation in lip balms – Lakmé Lip Love lip care. The intensively moisturizing Lakmé Lip Love lip care balms hydrate and comfort your lips, while adding a hint of color. This first ever dual core lip balm has a creamy inner core that keeps lips moisturized throughout the day and an outer swirl of color that gives your lips a lovely tint. What makes this product even better is its SPF 15 content that helps protect your lips from sun damage. 
In clinical studies conducted, new Lakmé Lip Love lip care has proven to provide intense moisturization that keeps lips well-hydrated, soft and supple for complete 12 hours.
“Lakmé Lip Love lip care is a fantastic innovation by Lakmé and is sure to become my beauty staple as it offers a perfect balance of color and care. I am thrilled to be associated with this iconic brand that offers world class beauty innovations to the contemporary Indian woman.” said Shraddha Kapoor.
These sticks are available in four lovable variants – Cherry, Strawberry, Peach and Vanilla which come in attractive packs (3.8gm) and are priced at INR 200/-
Commenting on the launch of this exciting new product, Srinandan Sundaram, Vice President, Skincare and Make-up, Hindustan Unilever Ltd, said, “The urban Indian girl does not want to compromise with either care or color and demands the best of both worlds. The new Lakmé Lip Love lipcareisaunique,dualcorelip balmstickthatprovideslastingmoisturizationaswellasanalluringtintof colour.Withthisnewproduct,wearealsodelightedtoannouncethebrand’sassociationwithShraddha KapoorwhojoinstheLakméfamily.Shraddha’splayfullyeffervescentpersonalitymakesheranaptchoiceas the face ofLakmé LipLove lipcare”
Lakme Lip love lip care will make its debut exclusively with Amazon.in at the Great Online Shopping Festival on 10th Dec 2014(Available here at Rs.200 only), so don’t forget to add it to your shopping cart. It will be available at all leading beauty stores starting 21st Dec 2014.
