I love this quote by John Stackhouse, taken from his fantastic book Humble Apologetics. This rings true to me and it is the desire of my heart for my apologetics ministry.
“Since the heart of God’s revelation of himself is the figure of Jesus Christ, and since the heart of the Christian story of salvation is the career of Jesus Christ, Christian apologetics—like everything else in the Christian religion, from worship to mission, from prayer to almsgiving—rightly focuses on Jesus Christ.” (p. 189)