I’m really exhausted. It’s been a crazy couple (Several? Many? I’m losing count…) weeks, and I would probably be running out of steam by now if it weren’t for the fact that I’m so damn inspired.
I’m drunk with creativity and a little manic. Here’s a little snippet of a couple things I’ve been working on; rough sketches from a few branding sessions where we defined the core personality of these businesses and are now developing a graphic identity using things like shapes, colors and typeface. We use these elements to to visually represent the brand as well as inspire the copy for their marketing strategy.
![branding concepts august 29 It’s A [Design] Process](http://m5.paperblog.com/i/29/296304/its-a-design-process-L-MAzb1S.jpeg)
Ideally, these will eventually lead to a logo, but for now they’re just part of the process of developing a really strong and focused message.
What do you think of the process? Did you ever do this for your brand?