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It’s A [Design] Process

By Linsibrownson @CleverSpark

I’m really exhausted.  It’s been a crazy couple (Several?  Many?  I’m losing count…) weeks, and I would probably be running out of steam by now if it weren’t for the fact that I’m so damn inspired.

I’m drunk with creativity and a little manic.  Here’s a little snippet of a couple things I’ve been working on; rough sketches from a few branding sessions where we defined the core personality of these businesses and are now developing a graphic identity using things like shapes, colors and typeface.  We use these elements to to visually represent the brand as well as inspire the copy for their marketing strategy.

It’s A [Design] Process

Ideally, these will eventually lead to a logo, but for now they’re just part of the process of developing a really strong and focused message.

What do you think of the process?  Did you ever do this for your brand?

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