Marketing & Advertising Magazine

Is Twitter Becoming ‘Old Media’?

Posted on the 25 September 2013 by Scotcombs @3rdplanetmedia

twitter-bird-light-bgsWhat if Twitter isn’t really new media after all? One researcher has come to the conclusion that Twitter is becoming “a non–evolving, static structure, like TV and It’s just going to become a new way to follow celebrities, corporations, and the like. Read “Twitter, that Old Media Darling” by Scott Berinato at Harvard Business Review


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