Is That Cookie Free?

I offer free editorial advice here, from time to time.  Not many academics, I expect, pay any notice—what have they to learn from a mere editor?  Still, it’s a public service, so here goes.  It really pays to do your research.  I don’t mean about the topic of your book, but research into what publishing is and how it works.  Some authors, for example, think that if they pay an Open Access fee their book will get bells and whistles that other mere monographs won’t.  They underestimate how much it costs to print a book, especially when they’ve already undercut their own sales by making it available for free online.  There some basic business sense lacking here.  There’s a free cookie but then there’s also giving away the whole box.  Who’s going to buy what’s free?  (There are good reasons for Open Access publishing, but wishing for special favors isn’t one of them.)

Photo by Food Photographer | Jennifer Pallian on Unsplash

I make no claims to be some kind of publishing guru.  I tend to think of myself as a guy who got lost along the way, career-wise.  But I’ve learned that I wish I’d known more about publishing when I was teaching.  I see the same rookie mistakes over and over and over again, made even by senior scholars sometimes.  I remember, however, when I was teaching.  It never even occurred to me to find out anything about publishing.  In the academic’s eyes, publishers are there to serve up what researchers discover.  To a point that’s true, but publishers vary quite widely in their tolerance for the purely academic exercise.  You see, you actually have to sell books to stay in business, and if your research to too obscure, well, I guess you could try to find some Open Access funding.

One of the things that amazes me about the biz is just how many academics assume that editors are menial workers in the larger enterprise of getting their important ideas in print.  My time in publishing has been an education in itself.  I may not have time to keep up with Ancient West Asian studies anymore (the draw is still there, but it’s a terribly expensive habit).  Horror’s a bit easier to handle since you really have only about two centuries to cover, rather than four millennia.  But I can’t help but muse on what a missed opportunity presents itself when a free cookie is passed up.  It’s far easier to stay wrapped in that academic shell than it is to try to break out and discover what is freely offered.  Strange how the world works sometimes. Have a cookie…