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Is Click Depth a Google Search Ranking Factor Or Not?

Posted on the 21 June 2024 by Gaurav Kumar @vhowtodo

Is click depth a Google search ranking factor? Do you want to optimize the click depth strategy for Google search ranking? Can click depth influence rankings?
Click depth tells how far a page is from the user's reach or how many clicks a user needs to hit before visiting another page.
For a website, every page is important, but for a user, the page he is interested in is more important than others.

Click depth helps users to find the desired page.
But does click depth impact your Google search position? Let's find out.
Let's understand everything about click depth and its impact on search.

Click Depth:

Click depth is the depth of the page that the user wants to visit. For example, if your page is listed on page 2, then it has a low value compared to the page listed on the homepage.
The pages listed on the homepage hold the best value for the users as they are accessible easily.
But is click depth an organic ranking factor in Google? Let's find out.

Claim: Click Depth is a Google Ranking Factor

Some SEO experts believe that click depth influences search ranking, while others believe that it is not a ranking signal.
The reason they give is that homepage links are more easily accessible than pages listed far from the homepage.

Evidence: Click Depth is a Google Search Ranking Factor

Google's John Muller said that Google gives little to no attention to how users can find a page on a website. If a user needs to make multiple clicks to visit the page, then holds less value than pages that are just one click away.
Brendan Bennett also said that Google rarely crawls pages more than 3 clicks away from the homepage.
It is best to hold your top pages under the 5-click depth.
SEOs also use this strategy to earn more backlinks for their home pages.
Pages that display on the homepage get maximum exposure, views, clicks, and social shares.
More user engagement results in better ranking.

How to Improve Click Depth?

Optimize Navigation Menu:

It not only displays top categories in the navigation menu but also optimizes it with low-level but top-ranking categories in navigation. This way, you make it easy for users to access your content. It will improve the click depth for those pages.

Optimize Internal Links:

Optimize click depth by adding internal links to important pages. Link blog posts, articles, and guides to make internal navigation easy for the users.

Optimize Breadcrumbs:

Breadcrumbs work as secondary navigation. Optimize it to build links between the deep pages and the homepage.

Conclusion: Click Depth Maybe a Google Search Ranking Factor

Click depth is somehow a ranking factor yet it is not impacting search engine ranking. It is more related to user experience than ranking signals.
Making important pages accessible to the users is a great way to ensure better ranking and user experience.
John Muller also indicated in that way.

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