The style, size and lineweight of the fonts you select can make all (yes, ALL) the difference in your branding. Inconsistent or inappropriate type confuses people and can hurt your credibility.
Here’s a fun exploration of how a typeface translates to other elements in branding and life. Jane Austen Font, at first glance, appears to be feminine and romantic with a pretty handwritten feel. But look a little deeper – High contrast, lineweight transitions from delicate to chunky, soft edges colliding with sharp – all lend themselves to something a bit darker. Proper and well-kept but certainly not caught up in whimsy.
What do you see?
Resources:
Butler Table, Arteriors, Austen Brooch, Etsy, Regency Chair, Jean Marc, Hair Wrap, Etsy, Cameo Print, Etsy, Scroll Print