There are currently 50 million mobile Internet users in India, and they are using mobile in a big way. 40% of all Google searches in India are made using mobile phones, whereas only 14% of search queries in the USA, 11% in Russia and 6% in the UK are run from mobile phones. Furthermore, 67% of e-commerce is conducted on mobile devices in India. With smartphone adoption increasing at a rate of 56% year-on-year, we can expect mobile activity, especially social activities conducted on mobile phones, to increase drastically as well.
Though the rates of Internet users are low, online Indians are quite savvy. Seventy percent watch web videos. Two-thirds check online reviews before making purchases. Thirteen million are registered on matrimonial dating websites. The country is home to the second-largest base of LinkedIn users. Facebook beats out Orkut as the most popular social network, followed by Twitter and LinkedIn. Seventy percent of India’s Internet users are male. -Mashable
Source: wearesocial.sg
