After launching its’ new flagship HTC One smartphone, the company realized that things are not really quiet anymore. So, the HTC’s finance department decided to refresh things up a bit by getting rid of its’ lame old slogan ’Quietly Brilliant’.
Talking to WSJ, HTC’s third marketing chief, Benjamin Ho said that they are ditching the old slogan for a new “bolder” tagline, yet to be unveiled. I’m thinking maybe it will be something like ‘Loudly Brilliant’ because Mr.Ho has hinted about something like that by saying ”We have a lot of innovations but we haven’t been loud enough”.
Jokes aside, I think its about time HTC has decided to change the slogan as the company is now popular around world for its’ brilliant creations.
[Source: Wall Street Journal]
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Roshan Jerad Perera
