Computing Magazine

How We Talk About Colors

Posted on the 06 March 2013 by Expectlabs @ExpectLabs

imageStephen Von Worley recently updated His And Hers Colors, a visualization project which elucidates the gender differences in how we identify color names. Hover over each specific color, and you can see which gender dominated that name. The results show that women are much more specific and poetic while talking about colors, while men are more direct. The purple spectrum in particular highlights some fascinating gender differences. Men tend to describe purple shades as “purplish,” and “very light purple,” while women call these same colors “eggplant,” “lilac,” and “plum.” Female color names are highly sensory-oriented, while male color names are much more literal.

The interactive version lets you sort by brightness, saturation, popularity, and name length. Take it for a spin right here.

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