Before the evolution of internet and smartphone technologies, Phone Book was a common thing in every house. Yellow pages and directories were available in every home to contact any business or institution in your country.
But technology has changed everything.
Web directories have replaced the printed directories. Now you can search online for a product or business in the local area or your country or even overseas.
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Google records show that 80% of U.S people are using search engines to find local businesses.
This clearly states the importance of making the business available for searchers.
Even if you are not an SEO expert or link building strategies, still there are directories for you.
Significant benefits of Web Directories:
Web directories or business directories or business listings are not only there to help you show your presence online, but they also help you build high-quality one-way backlinks and attract targeted traffic.
These are the significant benefits of web directories:
Targeted reach:
Web directories are the popular places to submit and index your business location according to niche or category. Sometimes they also let people review your business.
People visit directories to search for the location of the business or available businesses in their area.
Directories cut the marketing cost and directly present you in front of the target customer.
When you list your website in a business directory, it increases the visibility of your business and increases sales potential.
Trusted Link building:
Rankings and SEO is an essential part of every online marketing strategy. By listing your product or business in the top-ranking web directories, you grab links from trusted sources.
There is no harm in getting a link from high-quality sites.
If it is targeted, then it will be more fruitful.
Cost-effectiveness:
Most of the high-quality directories offer paid service, but there are somewhere you can get the listing for free, such as Foursquare, Bing Places and Yelp.
These are the sites where you must submit your business website for free.
Building trusted links is also an effective marketing strategy.
How to find the best directory for your business website or blog:
Targeting:
Relevance plays an important role when targeting audience. When submitting your site to a web directory, it is essential to know that search engines keep an eye on every submission.
If you are running a business in the local area, only then never submit your website for international services.
Without specific targeting, you will end up submitting your site to non-relevant directories. It will not help you as you will hardly get any click and also confuse the visitor.
Always submit your website to the directory relevant to your niche. Ralavant targeting will boost your chances to grab more traffic and better ranking.
Domain Authority:
When building links, it is essential to check the quality of the website. One of the most natural ways to check the condition is by checking the domain authority of that website.
You should use tools like Moz, Alexa or Ahrefs to find out if you have listed your website on trusted websites or not.
Higher domain authority means better quality.
Find web directories with features:
Different web directories have various functions. Some allow text-based information and some also allow you to submit images or videos and ratings.
To reach your target audience, you must choose the directories with more features.
Features are there to make people engage with directory listings.
Consistency is the Key:
When managing listings, it is essential to update outdated information o all directories.
Make sure that the information you are submitting is valuable and accurate.
This will help you build more links and attract more users.
If you still have any question, do share via comments.
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