Marketing & Advertising Magazine

How to Use Colors Your Customers Will Love

Posted on the 03 July 2013 by Scotcombs @3rdplanetmedia

Creative business idea“Have you ever wondered why so many doctor’s offices and insurance companies use blue logos? Or why sale and clearance signs are always red? Maybe you’ve noticed that luxury products are often advertised with bold black backgrounds…

It’s no accident…

According to research by the CCICOLOR – Institute for Color Research, between 62% and 90% of a person’s initial judgment of a product, person, or environment is based on color alone – but what do different colors mean?

This infographic from KISSmetrics provides a pretty fantastic “at a glance” look at how our emotions are affected by different colors:” More>>>

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