Only about 2% of the general public will ever read your body copy. (If you're lucky.)
But over 98% of creative directors will read your body copy when you're interviewing for a job.
Creative directors want writers who can write.
So if you're a writer, use your book to prove it.
![Body Copy Truth Body Copy Truth](http://m5.paperblog.com/i/142/1425536/body-copy-truth-L-GLNfHz.jpeg)
![Body Copy Truth Body Copy Truth](http://m5.paperblog.com/i/142/1425536/body-copy-truth-L-c5xpgw.jpeg)