Books Magazine

How to Pitch to an Agent

By Andyross

I just got back from the Surrey International Writers Conference in Vancouver.  I loved it. I spent a lot of time taking pitches from the 400 participants.  But I also saved some time to attend some wonderful classes taught by writers. Diana Gabaldon, author of the bestselling Outlander series, gave a presentation on how to manage backstory in a novel. I’ve always felt that finding a way of getting the backstory out without just dumping it into a prologue is not easy.

The other class that I attended was about point of view and was  taught by mystery writer, Hallie Ephron. Most of us know that point of view has to do with the novel’s  narrator. Sometimes first person, sometimes third, rarely (thank God) second. But Hallie showed that the devil is always in the details, and that point of view is infinitely complex.  She told me after the class  that getting point of view right is the hardest thing in fiction writing. Even  harder than managing backstory. After taking her class, I think she’s right.

One of the best attended presentations of the conference was a workshop on making effective pitches to agents. It was given by a panel of 3 agents: myself, Vickie Motter, and Bree Ogden. The three of us are getting to be a bit of a dog and pony show. We gave the same presentation at the Willamette Valley Writers Conference last month. Vickie has a cool blog called: “Navigating the Slush Pile.” Check it out.

Every conference seems to have a class on techniques for presenting effective pitches to agents. I don’t agree with a lot of what is getting passed off on this subject. When I get pitched at conferences, too often I find that the attendees have been so over-coached that by the time they get in front of the agent, they act like their heads are going to explode. They read from note cards, they recite  from memory in a sing-songy way, they stare at me with an intensity that spooks me out. A lot of times they are taught that the 10 minutes they get to spend in front of an agent will determine whether their book will get published. AND EVERY SINGLE WORD THEY SAY DURING THE PITCH MUST BE PERFECTLY CRAFTED AND CALIBRATED.

Oh, puh – lease!  I certainly don’t want a writer to sit down with me and present a rambling and  incoherent description of his book project. But I find that most of the people who do that have an incoherent book concept. If you have a good book, you need  to convey the virtues of that book during a pitch session, but you should be able to do it in a more relaxed and conversational way. This says to me that you have confidence in the quality of the book. So when  authors sit down with me, I tell them to put away their notes and let’s just talk.  I think that makes us all feel a lot better.

I find that pitching fiction is particularly difficult. Usually the author sits down  and proceeds to rattle off the plot for 10 minutes. Hard as I try, I just can’t follow it. And neither can any agent I’ve spoken to about this. For me there is no way I can judge whether a novel is good or not by being bombarded with a plot recitation. It’s been said that there are only 10 plots in all of literature. That might be an exaggeration. But for me good fiction is not  just a plot but how you tell the story. And it’s pretty hard to get that across during a 10 minute pitch.

The best an author can do is to give a very short description of the story  and try to convey  something meaningful  about it even though that is, ultimately, ineffable. I always want to know something about the writer too. Has he published before? Has he won any awards? Is he respected by his peers?  That’s important.


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