How to Make Your Own Marketing Leaflets

Marketing leaflets and flyers are a great way to spread the word about your business. They can be colourful and vibrant and contain all the information needed to catch the attention of customers - here's how to make your own promotional materials.

Use a computer/go online

Business leaflets need to look as professional as possible, so put down the felt tip pens and crayons and instead use common software business packages such as Word, PowerPoint, Photoshop or Publisher to create great effects. What's more, you could even check out flyer printing from Helloprint where there's an option to create your flyer designs. You can either design your artwork online or upload your own, giving you the freedom and flexibility to produce something brilliant.

Choose your layout carefully

Whatever option you go for make sure you choose the layout carefully. While you'll want to promote your company in a good light including all the relevant contact details, try not to bombard prospective clients with big blocks of text. Instead, divide the content up into small, readable paragraphs and make the most of imagery, bullet points, bold headings, sub headings and such like. Make your leaflets as eye-catching and interesting as possible and you should find it attracts more clients.

Think about the copy

There's a limited amount of space on leaflets and, as mentioned above, you don't want to bombard people with too many words - so think about what you want to say carefully. Spell out your USPs, including what makes you different from the competition be it price, speed, expertise of quality of service and learn how to speak to your target market. Appeal to customers directly using words such as 'you' and 'your' and ensure every piece of marketing material has a call of action such as 'call us today for more information'.

Think about company branding

If you want your company to be successful, it's vital to create a strong brand. This will help to define your business and will be what your customers remember when they hear your company name. Unique slogans, logos, colour combinations and marketing messages are a must and will help set your marketing leaflets apart from other companies. Don't be afraid to be different but always make sure your branding is consistent when designing any kind of promotional materials.

Make edits and final checks

You really don't want to produce a leaflet full of spelling mistakes, grammatical errors and layout problems, so be sure to check everything over thoroughly and make necessary edits. When proofreading, it's always a good idea to get someone else to do this job for you as when you've written the copy it can be easy to skim over certain words and phrases thinking they make sense - mainly because you know what they're supposed to say. Even the smallest of errors can give off unprofessional vibes, so be as meticulous as you can.

Making your own marketing leaflets can be fun, rewarding and cost-effective. It can also be great for business, so follow the tips above and give it a go!