Music videos have been around for a long time now.
Funny to think of them as an early form of content marketing. But that’s what they are: a band is a brand.
Music videos have a familiar problem, however: most of them look the same.
An established brand loses points for being boring. But you can’t afford to look the same if you’re a lesser brand trying to attract attention.
A recent study found that consumers respond to content that’s funny, useful, beautiful, and inspiring. I tried to incorporate those four elements in this promotional video I did for The Mustachios.
You can watch the video at full-size by clicking the YouTube icon at the lower right of the screen.
The vintage photos are all copyright-free. I downloaded them from the Internet Archive Book Images, part of The Commons Project run by Flickr.
I love vintage photos. I think everyone does. They usually need some help, tho. I used Apple’s Pixelmator image-editing software to clean them up and add color. Here’s a typical before and after.
Thoughts? I’d appreciate your feedback.
