Are you looking for ways to increase your email list’s size? Then you might want to look at the exit-intent popup!
Building an email list is essential these days. It will help you to bring more visitors and conversions. According to some studies, more than 95% of your website visitors will leave and never return to your website. As a business owner, this is not a good sign.
The best way to fix this is by offering a newsletter sign-up option or push notifications. This article will show you how you can double your email list by providing an exit-intent popup!
OptinMonster
OptinMonster is a premium lead generation plugin for WordPress. It comes with a lot of unique features and integrations with third-party apps. The OptinMonster plugin is available on the WordPress plugins repository. It is free to install and activate. But for integrating the optins you created with the WordPress site, you will need an active API key.
You can fetch the API key from your OptinMonster dashboard. Compared to the other lead generation tools in the market, OptinMonster got everything you need.
Some of the popular features of OptinMonster are:
- MonsterEffects
- MonsterLinks
- Coupon Wheel Optin
- Exit-Intent
- Geo-Location Targeting
- Countdown Timer
- Inline Forms
- Sidebar Forms
- Content Locker
- Yes/ No Forms
Etc.
We will be using exit-intent technology for our tutorial here from these features.
OptinMonster- OptinMonster is the #1 Toolkit to boost your conversions
- Over 1 million Professionals use OptinMonster to increase their subscribers
- Up to 35% off on OptinMonster Subscriptions - Limited Time Deal (Only for Today!)
How To Grow Email List Using Exit-Intent Popup?
First, you need to purchase the premium version of OptinMonster. If you check the pricing page, you could see four premium plans.
- Basic – $9/ month
- Plus – $19/ month
- Pro – $29/ month
- Growth – $49/ month
You will need to choose the Pro or Growth plan for using the exit-intent technology. Once you have completed the purchase, you will be able to log in to your OptinMonster account, access the API information, and build new campaigns.
You will see a Create New Campaign button on the top right-hand side. You will need to click on that.
That’s how you can create new optin campaigns. They will show you all the available campaign types on the next page. As of today, there are five campaign types available.
- Popup
- Floating Bar
- Fullscreen
- Inline
- Slide-In
You can choose any type you need. For this tutorial, I will be using the popup campaign. Once you have selected the campaign types, you will have a chance to choose the optin template.
As you can see above, they have the filter option for sorting the templates. And on top of that, you can get a pre-made/ blank template from there. Pre-made templates can be edited and customized according to your needs. So choose a template from there.
After that, you need to name your campaign and select the website from the dropdown.
OptinMonster comes with a powerful drag and drop campaign editor.
You can edit the text, change the font, color, styling, or anything you would like. Once you have customized your popup campaign, we will need to set up some display rules. This is where we mention exit-intent for our campaign.
On the top menu, you will see a section called Display Rules. Select it.
If you check the condition dropdown, you can see several display rules. From those, choose the exit-detected condition.
After choosing the condition, you will need to select the sensitivity. Now, you can see three sensitivity options there.
- Low
- Medium
- High
Choose the High sensitivity if you need to target the users who hit the back button on their browser.
You can always add multiple exit rules and sensitivity options. If you click on the + button, you can add a new rule. Once you have added the exit-intent rule with two different sensitivity, it will look like this:
As you can imagine, this is a great way to properly track every action of your website visitors. So, the optin will get triggered according to our Medium sensitivity or High sensitivity.
Now, you can set up additional rules. For example, you can decide where you need to display the popup. From the rules dropdown, select the Current URL Path option.
You can mention the page you need to display the optin. We highly recommend you showing the optin on every page of your website. So, you will not miss any visitors.
And you are done!
Save and publish your campaign. So, you can use it on your WordPress blog or WooCommerce store. You are done with the OptinMonster builder. The next thing you need to do is, install the OptinMonster plugin on your WordPress site, verify it with an API key, turn the optin on.
NOTE: If you do not see the newly created optin in the frontend, it is due to the caching. Clear the cache and try again. Or, visit your web pages from a private window.
If you prefer a video over written content, check out the video below.
45 High Converting Exit-Intent Popup Ideas
Now, you know how you can create one exit-intent popup. Let’s see some of the popular popup ideas that will work.
1) Negative CTA
Here, your main goal is, make the visitor click on the Yes button and make them a subscriber. Using some sentences negatively impacts users’ minds if they go without subscribing. A good example is above.
2) Image of Product
If you are running a WooCommerce store for physical products or digital products, you can mention your product’s image on the optin. This way, your optin will get more attention.
3) Progress Bar
Here, we will add a progress bar to the top or bottom section of our email optin. Works best.
4) Benefit-Oriented CTA
Here, you need to mention your goal. Means whats’ the benefit of a website visitor if they subscribed? It can be anything like increasing your website traffic, increasing your affiliate income, etc.
5) Action-Oriented CTA
Works best for plugin developers, theme developers, and web hosting companies. You can give your users a free trial/ eBook or something. In simple words, optimize your optin for the CTA button.
6) Discount Code
Do you have a custom discount code for your website visitors? Feel free to mention it on the optin and let them know. This way, you can increase your conversions.
7) Free Template
If you have some resources to offer, go with this method. It can be anything like an email template/ design elements or something.
8) eBook
If you have an eBook ready to share, mention it on your optin. This way, you can find audiences interested in your eBook, give them a try.
9) Deadline For Promotion
While we run Black Friday deals or something similar, this is an excellent option. You can actually set a deadline for your offers, run a countdown timer.
10) Full Overlay
OptinMonster got this feature. You can create a full-screen mat using OptinMonster. When you create a new campaign, choose the full-screen mat type. And full-screen mats will get a lot more attention than normal optins.
11) Social Proof
In your email optin, mention how many subscribers you got. You don’t need to mention their emails or names. Just the total count will do the job.
12) Loss Aversion
If they close their optin, they lost something important, tip or tool. Make an optin like that.
13) Unlock
Use an Unlock List or Unlock Method optin. You can use these on your CTA buttons.
14) Join
You can offer an invitation to your private Facebook group or email list. Just design the optin accordingly, include the joining word.
15) Instant Savings
Used by so many WooCommerce stores. You need to offer a quick discount for every email subscriber. It can be a limited coupon code or free shipping.
16) Directional Use
You can add an arrow towards your CTA button or form fields.
17) Add Authority
If you are a well-known blogger or handling a popular blog, your users will always trust you. For example, if you are an affiliate marketer and making $5000 every month through affiliate marketing, your website visitors always looking for your methods. So, use it for optin promotion.
18) Use Numbers or Data
You can mention how many email subscribers you got or how many subscribed within a time. This will make the optin standout when the visitors read the content.
19) Personalize With Referral Source
Your website visitors might be coming from any search engine or a social media platform like Facebook/ Twitter/ Instagram or Pinterest. You can show their referral source and surprise them! Or, you can track their location, show it on the optin. Most popup plugins come with this geo-location targeting feature.
20) Source Special Offer
It means we can offer something unique for people coming from different sources. For example, when someone visits your website and comes from Facebook, you can actually show him an offer. Folks from Instagram will see another offer. Just like this, you can create several offers.
21) Content Upgrade
For offline reading, you can share a PDF of your blog post. Or a checklist or something. This method is called a content upgrade tactic. So many folks are using this strategy. And all of them are using the infographic download method.
22) Provide Several Choices
Several choices will help the visitor to choose the exact path he needs. You can redirect those visitors accordingly to different pages.
23) Address Objection Directly
If you can mention the objections as the main points in your email popup, you can get more conversions. If you are offering some premium products, you need to be confident. Tell something like I’m sure or something similar that will make the user secure to purchase the product. You can also mention the money-back policy and free trial days.
24) Provide a Reminder
This works well on WooCommerce stores. But needs advanced configuration in some cases. When the visitor added some products to his cart and forgot to complete the purchase, a popup form will appear with all the carted products. So, he can know about his cart, send the follow-up email to his email address. For us, it is a win-win chance.
25) Imply Scarcity
Selling a unique product but for a limited time or limited stock? Create scarcity, and the users will flow to your website. This is the most working method for Black Friday and Cyber Monday deals.
26) Free Trial
Offering something premium? Give them a chance to test your service. A free trial optin will convert a decent amount of website visitors. Thus, you can increase your lists’ size.
27) Suggest Related Products
When someone visits your WooCommerce store, they might be actually interested in your products. So, show some related products on your email popup. Sometimes, you can get some extra sales this way. On the other hand, if you are running a content blog, show the related posts. You can increase your page views that way.
28) Exit-Survey To Collect User Data
When the visitor tries to close the tab, you can quickly ask for feedback. They will mention how you can improve the user experience or anything related to it. You can use those data for optimizing your site.
29) Wait… Method
Start your popup with the word – Wait. By following this method, you can quickly get more attention.
30) Use Humor
For better interaction, you can use humor inside your popups. Humorous talks will always create memorable events. Try this method.
31) Two-Step Opt-In
Usually, we will be displaying the popup form, collect the email address, send follow-up emails. Studies show that we can expect more conversion rates by using a two-step popup form. OptinMonster got a feature called MonsterLinks. It will help you to create a multi-step popup.
32) Animations
When you need to drag the users’ attention to specific portions, animations are the best way. Sadly, this can affect your website’s speed slightly. So, try optimizing your elements.
33) Yes/ No Choices
In the optin, your website visitors will have two options. Yes or No. You need to design this optin accordingly. And when you do it, make sure that you have optimized the popup for YES CTA.
34) Giveaway
No matter you are running an online shop or a standard website. You can do giveaways. And this will bring users’ attention. Plus, you can have more email subscribers.
35) Use Contrast
For making the content easy to read, you should try using high contrast design. This method is becoming popular every day.
36) Create Curiosity
If you can make curiosity, that’s a good promotion tactic. Create a question that will generate interest inside your users’ minds. Then you can place the newsletter sign-up form or CTA button.
37) Free Bonus Add-on
You can split your optin into two parts. In the first part, you can mention something like the usual content. For example, Learn How To Grow Your Website Traffic or something similar to your industry. And in the second part, you can mention your free bonus add-on. When you teach business growing tips, you can add a checklist as a bonus.
38) Redirect Traffic
Typically, one email optin comes with content, a CTA button. Thankfully, by using the proper email optin and designing tools, we can add multiple CTAs into our popup. This way, you can redirect the website visitors to numerous web pages according to their selection.
39) Segments By Interests
Here, users can select an option according to their liking. If you are running a content blog, you probably have more categories. This way, users can opt for one or more category newsletters.
40) Responsive
Your visitors might be using a mobile phone or a desktop for browsing. For a better experience, you need to create a responsive email optin. Thankfully, OptinMonster comes with mobile-ready templates.
41) A/ B Testing
You can try changing your optin content, making it more attractive. This is called A/B testing. Using both optins, you will get a basic understanding of those campaigns; you can choose the most converting campaign.
42) Become a Method
Some folks want to become WordPress developers—some need to be SEO specialists. No matter the position. Mention it on your optin. So your visitors will know.
43) Teach Me Method
You might be good at something. For example, if you know HTML and CSS, you can teach your website visitors. When you create an email optin, you need to mention it on your email content.
44) Send Me The Method
Do you have something valuable? It can be a PDF file or a Word document. If you are willing to send it to your subscribers, use the send me method here.
45) RAD
RAD stands for Require, Acquire, Desire. You need to explain your offer in plain English. This way, your website visitors will know the offer clearly. Plus, don’t add any button before the text. You can do it in the newsletter footer.
Get Started With OptinMonster
As you can see in the tutorial, creating an exit-intent popup using OptinMonster is pretty simple. With the drag and drop campaign builder. you can create any type of optin you wanted. If you are good to go with OptinMonster, get the premium version of OptinMonster from below.
Get Started With OptinMonster
$This is an affiliate link
Frequently Asked Questions
Some of the frequently asked questions regarding the OptinMonster are:
OptinMonster Got a Free Version Plan?
Sadly, OptinMonster comes with only premium plans. As of today, they are not planning to start a free plan!
Exit-Intent Popups Can Help You With Conversions?
Yes. By properly using the popup campaign, you will be able to convert your website visitors into customers or subscribers.
Do You Need To Edit Any Theme Files?
No. OptinMonster is compatible with every WordPress theme. So no matter which theme you are using on your WordPress site. It will work. And you do not need to edit the core files. Just turning on the campaign is enough.
Any Refund Available?
Every OptinMonster plan comes with a 14 days moneyback guarantee. So if you are not happy with the purchase or service, you can get a complete refund.
We hope you have found this article helpful and enjoyed the read. Please consider sharing this post with your friends and fellow bloggers on social media networks if you did. It will probably help them create an exit-intent popup on their WordPress blog or WooCommerce shop.
If you are looking for more WordPress tutorials, please check out our WordPress archives section.
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References:
- 33 All-Star Popup Examples and 5 BIG Lead Generation Takeaways – Wishpond
- 25 Excellent Pop Up Design Examples For Inspiration – personizely
- How exit-intent pop-ups can help fight cart abandonment – Jilt
- 20 Popup Examples to Get More Email Subscribers Easily – OptiMonk
- Free Trial Banner – Bouncezap
- Discount Coupon Popup – Wishpond
- 33 All-Star Popup Examples and 5 BIG Lead Generation Takeaways – Wishpond
- 6 Ways to Increase Conversions on Your Site Using Popups – Affiliate Royale
- Pop Up Tutorial: How to Make More Sales with PopUps? – weblium
- Fullscreen Welcome Mat Examples – OptinMonster Gallery
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- 5 Popup Case Studies that Showcase the Power of Overlays – OptiMonk
- Add-to-Cart Email Capture Popup – Retainful Knowledge Base
- 20 Popup Examples to Get More Email Subscribers Easily – OptiMonk
- 5 Exit Popups that can Lure the Visitors Back to the Store – Knowband
- How to Create a Lightbox Popup + 6 Ways Popups Win You More Leads – OptinMonster
- 15 Pop-Up Examples that Will Change Your Mind About Hating Them… – Leadpages
- 9 Headlines for Convincing Email Pop-ups – Wisepops
- What is an Exit-Intent Popup: Guide – SendPulse
- Examples of the Best Referral Program Pop-ups – Business 2 Community
- The Complete Guide to Maximizing Content Upgrade Conversion Rates – Crazyegg
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- Getting Started With Abandonment Cart Pop-Up – Nosto
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- 6 Creative Ways to Use Yes/No Popups to Boost Conversions – OptinMonster
- 5 Real-Life Popup A/B Tests That Will Help Boost Your Conversion Rate (Based on Actual Case Studies) – Crazyegg
- 4 Best Practices for Using Popups Effectively on Your WordPress Website – Popup Maker
- 40 Exit Popup Hacks That Will Grow Your Subscribers and Revenue – OptinMonster
- 60 A/B Testing Examples to Get You More Conversions – OptinMonster
- 28 Examples of Highly Converting Popup Designs, With the Science Behind Them. – Muz.li
- Email Signup Benchmarks: How Many Visitors Should Be Converting – Pinterest
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- Email Signup Benchmarks: How Many Visitors Should Be Converting – Pinterest
- 95% of Your Site Visitors Won’t Return: Here’s How To Fix It – EmberTribe
