Family Magazine

How to Get More Followers on Linkedin

By Geoff Griffiths @mmatraining1980

I’ve made some notes from a few videos on YouTube – thought I may as well turn it into a blog post…

Summary – Get More Linkedin Followers to Your Business Page

  • Pay for ads to get up to 1,000 followers to begin with
  • Get employees to like and share
  • Get employees to create their own content and tag your company page*
  • Don’t post too many links (links kill reach)
  • Don’t post about the company all the time (nobody cares – where’s the value for them?)
  • Do post useful content that helps target audience – provide value – principle of inbound marketing
  • Engage in relevant groups
  • Post videos with transcripts. Videos are least competitive format – upload direct to Linkedin
  • Super-admin – can invite up to 100 members /followers per month
  • The higher up in the business an employee is, the more engagement it will tend to get if they share company posts

*Employees could create videos, shares quotes etc. doesn’t have to be perfect and professional, as it’s the user’s content not the company’s

Notes from videos:

Linkedin

  • Most potential for organic reach at the moment
  • Use Linkedin Polls for engagement
  • Engage and post in relevant Linkedin groups
  • Don’t overdo self promotion
  • Find out what target audience are interested in – post about that
  • Don’t post about your company all of the time
  • Post 4 to 5 times per week
  • Post 25% about your service or product – 75% relevant, useful, informative content
  • Run ads and add the “follow button”
  • Get employees to engage with content – make sure they optimize their profiles and networks too
  • Get employees to share the posts on their personal profiles
  • Invite connections to like the business page (you have to be a page admin)
  • Define perfect follower/customer persona
  • Determine the needs of the perfect follower – personal and business life
  • What is their company/employer’s needs?
  • Become an authority in the niche by posting informative content that addresses their needs
  • Get your employees to engage and share posts
  • Get them to share but with their own commentary
  • Get employees to reply to comments on your posts
  • Don’t just promote the company
  • Get employees to share their own unique content that is of value and 20% of the time promote your business – and tag company page
  • Create an industry specific Linkedin group and invite people – link group to company page so you can post as company
  • In the group create 90% value posts and 10% promotional posts
  • Linkedin Ads – target specific people, area, industry, job title etc. – use ads to get 1,000 followers to help organic reach afterwards

Notes from Reading Articles about Getting More Linkedin Followers

– social media platforms, want to be content platforms:

  • More videos (with in-video transcripts),
  • Business related Memes/quotes (scannable content, nobody really reads posts on FB or Linkedin)
  • Publish more posts without links (platforms tend to kill your reach if you link out to other sites, apparently),

– Whilst content that is posted directly to a social media platform will tend to be amplified, if it is hosted externally

e.g. on Youtube, the reach will be killed by the platform – they don’t want people to leave their site/app via links.

  • create “micro-content” for social media, by turning videos, webinars etc into smaller content
    e.g. quotes from videos into images and memes, longer videos into 30 second clips with in-video transcripts.
  • Targeting specific locations?  Use search function on Linkedin and Instagram to comment on relevant posts.
  • Incentivise employee engagement – top 3 people with most likes and shares each month get £100 voucher or some company stash – emphasize it is completely voluntary

Twitter

  • Use Twitter advanced search to find relevant questions and topics to engage with.
  • Twitter – find relevant influencers – engaged with (and potentially follow) people who engage with the influencer’s tweets. These people will tend to be relevant and active on Twitter

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