How to Get More Followers on Linkedin

I’ve made some notes from a few videos on YouTube – thought I may as well turn it into a blog post…

Summary – Get More Linkedin Followers to Your Business Page

Pay for ads to get up to 1,000 followers to begin with
Get employees to like and share
Get employees to create their own content and tag your company page*
Don’t post too many links (links kill reach)
Don’t post about the company all the time (nobody cares – where’s the value for them?)
Do post useful content that helps target audience – provide value – principle of inbound marketing
Engage in relevant groups
Post videos with transcripts. Videos are least competitive format – upload direct to Linkedin
Super-admin – can invite up to 100 members /followers per month
The higher up in the business an employee is, the more engagement it will tend to get if they share company posts

*Employees could create videos, shares quotes etc. doesn’t have to be perfect and professional, as it’s the user’s content not the company’s

Notes from videos:

Linkedin

Find out what target audience are interested in – post about that
Don’t post about your company all of the time
Post 4 to 5 times per week
Post 25% about your service or product – 75% relevant, useful, informative content
Run ads and add the “follow button”
Get employees to engage with content – make sure they optimize their profiles and networks too

Define perfect follower/customer persona
Determine the needs of the perfect follower – personal and business life
What is their company/employer’s needs?
Become an authority in the niche by posting informative content that addresses their needs
Get your employees to engage and share posts
Get them to share but with their own commentary
Get employees to reply to comments on your posts
Don’t just promote the company
Get employees to share their own unique content that is of value and 20% of the time promote your business – and tag company page
Create an industry specific Linkedin group and invite people – link group to company page so you can post as company
In the group create 90% value posts and 10% promotional posts
Linkedin Ads – target specific people, area, industry, job title etc. – use ads to get 1,000 followers to help organic reach afterwards

– social media platforms, want to be content platforms:

More videos (with in-video transcripts),
Business related Memes/quotes (scannable content, nobody really reads posts on FB or Linkedin)

Publish more posts without links (platforms tend to kill your reach if you link out to other sites, apparently),

– Whilst content that is posted directly to a social media platform will tend to be amplified, if it is hosted externally

e.g. on Youtube, the reach will be killed by the platform – they don’t want people to leave their site/app via links.

create “micro-content” for social media, by turning videos, webinars etc into smaller content
e.g. quotes from videos into images and memes, longer videos into 30 second clips with in-video transcripts.

Youtube shorts are meant to be a big opportunity at the moment – content less than 1 minute long, filmed vertically on a phone. These could also be potentially used on social https://blog.youtube/news-and-events/building-youtube-shorts/

Targeting specific locations? Use search function on Linkedin and Instagram to comment on relevant posts.

Incentivise employee engagement – top 3 people with most likes and shares each month get £100 voucher or some company stash – emphasize it is completely voluntary

Use Twitter advanced search to find relevant questions and topics to engage with.

Twitter – find relevant influencers – engaged with (and potentially follow) people who engage with the influencer’s tweets. These people will tend to be relevant and active on Twitter