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How to Easily Use Lead Source Tracking in Google Analytics?

Posted on the 06 April 2021 by Nirmalkumar1997

Do you need to better understand your website visitors?

As a blogger, you will write content, optimize the site, work on your SEO, publish content, make some revenue through display ads or affiliate marketing, build more backlinks, etc. But have you checked your lead quality? Or how your website visitors find your site?

Apart from search engines, we will be using different mediums for promoting our business. Some of the popular ones are:

  • Email Marketing Campaigns
  • Social Media Campaigns
  • Push Notification Campaigns

Once we have started a marketing campaign, we need to measure how we are performing. By default, there’s no analytics feature available in the WordPress CMS. We might want to rely on a third-party tool or service for checking our traffic. And in this post, we will show you how you can easily use lead source tracking in Google Analytics and do more!

MonsterInsights

How to Easily Use Lead Source Tracking in Google Analytics?

If you are looking for the best Google Analytics plugin for WordPress, you have come to the right place. There are so many free and premium WordPress Google Analytics plugins are available in the market.

But, we will always recommend the #1 solution for our website visitors. And our top pick in the Google Analytics WordPress plugin is – MonsterInsights.

MonsterInsights
  • MonsterInsights is the Best Google Analytics Plugin for WordPress
  • Over 2 million Professionals use MonsterInsights to grow their Business
  • Up to 50% off on MonsterInsights Subscriptions - Limited Time Deal (Only for Today!)
Monsterinsights logo
Learn More

MonsterInsights is a freemium WordPress Google Analytics WordPress plugin created by Awesome Motive. The same company developed cutting-edge solutions like WPForms, RafflePress, OptinMonster, SeedProd, and so on. The MonsterInsights Lite version is available in the WordPress plugins repository.

monsterinsights lite installations

As you can see above, more than 3 million WordPress blogs are using the plugin for tracking their websites. The lite version comes with all the basic features. Their premium version plugin will unlock all the restrictions. Some of the popular MonsterInsights premium features are:

  • eCommerce Tracking
  • Affiliate Link Tracking
  • Scroll Tracking
  • File Download Tracking
  • Forms Tracking
  • SEO Score Tracking
  • Author Tracking
  • Focus Keyword Tracking
  • Media Tracking
  • Tag Tracking

And so on.

If you need to learn more about the plugin, you need to check out our MonsterInsights review. There, we have explained everything regarding the plugin.

How To Easily Use Lead Source Tracking In Google Analytics?

The very first thing you have to do is, purchase the MonsterInsights premium version plugin. With the free version, you can get basic tracking features. But if you have the premium version, you can do more.

Go to MonsterInsights and purchase any premium plan you would like. With your Credit Card or PayPal account, you can complete the purchase.

After paying for the premium plugin, you will get access to the MonsterInsights website. Log in to your account for downloading the premium plugin, add-ons, accessing licensing information, and support.

Now, install the premium version of MonsterInsights on your blog.

install google analytics premium

After installation, activate it.

activate monsterinsights premium

For accessing the add-ons, you need to verify your license key.

monsterinsights account API key

You can get the licensing information from your MonsterInsights account’s dashboard. After that, you will need to connect your Google Analytics property with MonsterInsights. The plugin comes with an easy-to-use setup wizard. So, you can connect your Google Analytics property with MonsterInsights without editing any theme files or the website header.

Once you have integrated your Google Analytics property with MonsterInsights, we can see the stats on the website dashboard.

Real-time Report

Real-time reports are crucial while running a blog. With the real-time reports, you can see the active pages a customer checking. When you are running a WooCommerce store, you can check the top product that customer loves. And you will be able to update the page, optimize it for more conversion rates.

real-time report

MonsterInsights will give you advanced insight into the real-time report. As you can see in the above screenshot, the plugin will show you the city, state, country, and traffic count.

Checking these data through the Google Analytics property will take so much time. In this case, MonsterInsights will bring every essential data right into the WordPress dashboard. And as the title says, this is real-time data. When a new visitor comes to your blog, the plugin will update it accordingly. Plus, when someone leaves the site, the plugin will take care of it.

Top Performing Pages

Do you want to know which page is bringing the most website visitors?

From the MonsterInsights reports section, you can see the top-performing pages. The quick insight will show you your top 10 pages that bring the most website traffic.

top performing pages

If you need a more detailed report, consider checking out the entire page.

Search Console Data

Using the Google Search Console tool, we can submit sitemaps, get our blog posts indexed and do a lot more than that. On top of that, Google Search Console can tell us the keywords people use to find our website.

Checking the Google Search Console every time for viewing the keyword is not a good idea. As business owners, we need to utilize time more wisely. Checking GSC data will take more time from our daily tasks.

But, MonsterInsights got a feature for fixing this, saving time.

Once you have integrated MonsterInsights with your GA property, it will fetch data from our Google Search Console account. Then, the plugin will show you a detailed report of it under the Search Console section.

search console data

The plugin will show the

  • Keywords
  • Clicks
  • Impressions
  • CTR
  • Avg. Position

Etc.

You can generate a report of the last 7 days/ 30 days or even based on a custom date range.

Devices Breakdown

The mobile traffic is getting higher every day. Compared to desktop and tablet, mobile phones are easy to carry and manage. Would you like to know your total percentage of desktop traffic, tablet traffic, and mobile traffic?

MonsterInsights’ report section will show you a device breakdown section. From there, you can know your website visitors’ devices.

device breakdown report

If you are receiving too much mobile traffic, you might want to optimize your website for mobiles. Start from a responsive WordPress theme. You can also consider optimizing your font, font size, and other CSS elements for the best performance.

Top Referring Websites

If you are running an authority website, you might be getting a ton of backlinks to your homepage, inner pages, and Piller content. Well, how do we know which website is contributing top visitors?

From the MonsterInsights top referring websites section, we can see a short report of the top 10 websites contributing the most website visitors.

top referral report

If you need to grow your business rapidly, you might want to consider building partnerships with these sites. Since they are giving you too many visitors, there is an opportunity to optimize your business for more sales and conversions.

eCommerce Data

With the MonsterInsights eCommerce report, you can see how your store performs and the top conversion sources. Running an eCommerce store is not easy as you think. By tracking it properly, doing the optimization, we can start increasing the overall revenue.

If you check the MonsterInsights’ eCommerce report, you can see the top sources, visits, % of visits, and the revenue generated by those sources.

ecommerce reports

You can partner with these sites for better conversions and revenue streams.

Visitor Countries

Through the Google Search Console, you will be able to target a specific country audience. When you focus on a particular country for promotion, this is an excellent feature you need to try.

But, you will not see any country stats inside the GSC. I mean, how do we know our promotions are going well or need improvement? Are we gaining traffic from those targeted countries? What other countries are on the top list?

Thankfully, MonsterInsights comes with visitor country analytics.

visitor countries

You can see your top 10 countries in the box. If you need a more detailed report, click on the View Countries Report button. It will show you detailed stats.

This is how you can get a detailed report of your website stats. As you can see above, with a plugin like MonsterInsights, you can quickly generate any report you want. The free version plugin comes with all the basic features. If you are looking for more advanced features and tracking integrations, the premium version is recommended!

Get Started With MonsterInsights

You can get the premium version of MonsterInsights from below.

Get Started With MonsterInsights

$This is an affiliate link

Have you found this guide useful? If you did, please consider sharing this post with your friends and fellow bloggers on social media. For more related posts, you might want to check out our WordPress archives section.

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How to Easily Use Lead Source Tracking in Google Analytics

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