Once you have launched an online or offline business, you need to spend time marketing. That’s how you can attract new customers and gain more revenue.
Especially if you are running a WooCommerce store and selling physical/digital products, you must invest in marketing. So to help you with the basics, we have got something.
This article will show you some popular ways to do online marketing for small businesses.
How to Do Online Marketing for Small Business How to Do Online Marketing for Small Business
Here, we will list some of the popular methods like:
- SEO
- Email Marketing
- Display Ads
- Sponsored Posts
- Giveaways
- Social Media
and so on.
Without any further ado, let’s take a closer look at each option.
SEO SEO
As you know, you can’t run an online business without proper SEO. If you don’t know, SEO stands for Search Engine Optimization. There are several tactics to rank a website or a custom web page in the search engine result pages. And with proper tactics, you can outrank the competitors and gain a better position.
So, you should focus on working on your SEO.
If you are using WordPress, an SEO plugin like Yoast, Rank Math, or All In One SEO Pack would be helpful. You can also hire an SEO expert from an agency or a platform like Fiverr or Freelancer.
However, if you work alone and on a tight budget, you can do all these tasks yourself. You will be focusing on on-page SEO, off-page SEO, link building, guest posting, and blog post commenting.
If you need a dedicated tool to handle your SEO efforts, look at Semrush. Semrush has multiple helpful features to scale your business with the right SEO tasks.
Email Marketing Email Marketing
Email Marketing is no more optional. If you are working on your personal blog or business website, email marketing is one ingredient you don’t need to forget. Studies show that 95% of your website visitors will never return to the website after the first visit.
As a business owner, this can be painful. But with some email marketing tactics, you will be able to quickly fix this issue. You can use popup forms, inline forms, or other widgets to capture your website visitor’s email address. Once you have collected it, they are your loyal subscribers.
When you release a new unique blog post or run a limited-time deal on your WooCommerce shop, you can use the email list for promoting it. And, of course, spamming the subscribers with multiple emails a day is not recommended. This way, you will lose subscribers, and your business will be more dangerous.
You can use any WordPress read generation plugins like OptinMonster, Bloom, Thrive Leads to collect email addresses. Please check out this post if you need to know more about the popup plugins.
On the other hand, you can use an email marketing service like Mailchimp, Sendinblue, AWeber, ConvertKit, or MailerLite for storing and sending out newsletter campaigns.
Display Ads Display Ads
If you need to reach a worldwide audience, you should try display ads.
Google ads and Media.net are two popular display ad networks in the world. By creating an account with them, you can start running custom display ads all around the globe.
And as you know, Google AdSense and Media.net have millions of publishers. So as soon as you publish your ad campaign, it will get served to billions of potential customers or clients.
You will have total control over the campaign, and you can modify them whenever you like.
Sponsored Posts Sponsored Posts
If you need to reach some website visitors quickly, you should try sponsored posts. As the name suggests, it will cost you some money to get a promotion, but it is totally worth it. When you choose a blog to promote your business, make sure that your business is in the same niche.
For example, if you are in the fashion industry, you should check out websites that talk about fashion, the latest trends, and similar. However, promoting your fashion products on an automotive website won’t be suitable.
Some websites will have a dedicated section for sponsored post listing and fees. Plus, they will also list their analytics data on the same page.
You can choose blogs according to your budget and their reach. Once you have paid them, they will start working on the article. Also, you will get 2 or 3 dofollow links from the website. This can be really helpful in ranking your website higher if the domain authority is more than 30.
Giveaways Giveaways
We all love contests.
If you are offering something premium stuff through contests, you can get some leads customers, and also, that’s free promotion. There is so much software available for running giveaways. One of the popular ones is RafflePress.
By running giveaways, you can also get clients’ email addresses. That’s another advantage of giveaways. Once you have their email address, you can send newsletters and other promotional materials.
Related Read: How to Market Your Auto Repair Business
Social Media Social Media
According to stats, 3.6 billion people use social media every day. And the number will climb to 4 billion+ when we reach 2025. Those are not just small values. If you spend time with social media, you know the platform’s potential reach.
The most common social media platforms are:
- YouTube
- Telegram
and so on.
If you need to reach a specific audience, social media platforms can be one of the best options. For example, let’s take Facebook.
By creating a Facebook page, you will have your brand’s identity.
There, you can handle messages sharing posts related to your business or the primary industry. However, if you need to take your marketing efforts to the next level, you should try running ad campaigns.
You can reach more audiences by paying an amount (you will have total control over the amount). In addition, you can select when you need to run the campaign, the target country, specific age range, gender, and similar.
Once you have started the campaign, you will get more sales and leads. This is actually a good marketing idea. For example, if you promote a product specially designed for a specific country or an age group, Facebook ad campaigns got you covered.
Just like this, you can also promote the business through YouTube, Twitter, and so on.
Conclusion Conclusion
Once you have started a business, it is essential to market it. That’s how you will get more website visitors, customers, or clients. In our experience, the best methods for promoting your small businesses are:
- SEO
- Email Marketing
- Display Ads
- Sponsored Posts
- Giveaways
- Social Media
SEO is essential for any business. It will help search engines understand your content better and rank them accordingly. Email marketing is also one thing you can’t avoid. It is a must these days if you need to get success.
Display ads and sponsored posts can cost you some money, but you can reach more audiences using them. Contests will also give you free promotions and email subscribers.
Last, social media is the one-stop solution for most problems. You can use it to promote your business too.
We hope you have found this article helpful and enjoyed the read. Please consider sharing this post with your friends and fellow bloggers on social media if you did. Also, for more related articles, you need to check out our blog archive.
If you know of any other methods to promote small businesses online, let us know in the comments.
