“We need to build positive, meaningful experiences, not clever taglines. That means putting the mission before metrics and delivering value instead of thinly concealed sales pitches.
Most of all, it means that we need to take brand publishing seriously. It’s not a gimmick, but a craft and one that takes work to master. So, if you expect to make your efforts successful, the place to start is to learn the trade.” More from this article by Greg Satell at Forbes>>>
