Instagram Stories templates have taken the limelight in the domain of advertisement. Businesses and influencers are making proficient utilization of Instagram story ads.
This has significantly increased clients and business deals for companies which had earlier fallen behind due to lack of engagement.
There are numerous templates to pick from; however, all templates must have certain factors such as:
- their capability to spread awareness
- A high degree of engagement
Implementing Templates
Choose a cohesive format and a layout style that complements your brand's aesthetic appeal. Templates are an excellent option to advertise the brand and boast your creativity in front of clients.
Instagram story templates are developed design layouts that contain graphics, text, or animations that you can edit accordingly.
People are spending more time online instead of indulging in other activities. Hence it is paramount that you lay great emphasis on creating the perfect Instagram story ad for your brand.
Given below are a few key points to create an appealing Instagram story ad using templates:
Decent and Consistent Font
While using a template for your ad, always prefer using the same font and color. The font will then be established as a trademark of your brand, and users will immediately know to associate your brand with it at all times.
You must remain constant with your Instagram aesthetic, which includes brand designing as-well-as style effects. With the changing topics of stories, the fundamental elements of the brand mustn't be altered (logo, font, color, tone). You can select from multiple options, and each template carries a different unique font to meet everyone's taste.
Promotion of New Content Using Simplicity
While promoting new content in the market through Instagram stories, it is advisable to keep the background simple or to paint it with the primary colors of your brand.
This practice must be undertaken when new content is published, as you would want more and more people to read it. If the background colors are cluttered to the point that the main content becomes hard to decipher, most of the users will swipe to the next story.
Always Use Signature Colors and Aesthetics
No matter what you are promoting or advertising via an Instagram story, it needs to be ensured that every story uses the same aesthetic outlook and brand colors.
People are very responsive visually, and hence, keeping the brand's outlook appeal constant and unwavering would act as a signature every time people would scroll through their stories.
You should always customize templates accordingly to give off a consistent look. Templates available online immensely help people to choose which one perfectly fits their brand. Templates give off a formal appeal without having to put in too many efforts.
Include CTA in the Template
A similar set of branded templates must be implemented. The template must contain necessary yet to-the-point information about the brand and a call to action. A branded call to action in your story ad would urge people to click the brand link and thus attract more potential clients.
Reinforce Templates and Make Them Future-Proof
After successfully implementing the templates in the story, you would need them again to publish new content. Templates help to save time and effort, and hence you should not have to recreate them every time.
Templates should be rendered in such a way that they can be used weekly or at specified intervals, so a consistent "series" is established. This would keep users loyal to the brand and would entice them to come back to stay in touch with the story series.
Many video creation platforms help publishers, media companies, and brands to expand audience engagement through the power of video content.
You can use these platforms to choose from hundreds of templates and select the one best suited for your brand. These platforms offer free invitation templates that are decent and easily customizable. The templates are captivating and user-friendly as well.
Implement Text and Graphics To Stand Out
Customizing an eye-capturing story template is extremely necessary as people would not be very interested in a plain template with no creativity. The graphical representations need to be captivating and intricately detailed so that the viewer understands what you have to offer easily.
Being creative and innovating the template to look professional is necessary as most Instagram ads have become too identical and predictable. Text entered in the Instagram ad must strictly be written intellectually and cut short. The graphical content must complement the text and vice-versa.
Employ Video Templates
Advertising using video templates and clips would leave a more profound impact on the viewer. Video content is more tempting to the audience and is bound to receive more shares and attention.
Video Graphic content delivers the desired message in a relatively truncated period while maintaining the quality of the advertisement.
Add Soundtrack to Your Advertisement
It is vital to ensure that the advertisement has excellent sound quality that is appealing to the viewers. It is always an excellent option to add a suitable piece of music that is suitable for your company.
You can select from an entire music range available in a lot of video editing platforms. In this way, you will not have to worry about copyright issues as well. You can also incorporate self-composed music if you wish.
Final Words
The instagram story ads have been rising exponentially with the increase of more firms and companies willing to promote their content using social media.
As there is a lot of competition, you need to learn how to create a trendy story ad using the implementation of templates. To make an ad that is creative enough to outshine its competition, you must create ads cleverly and beautifully.
They need to be visually and audibly appealing, as-well-as cost-effective. Instagram ads can significantly throttle-up your business and brand name.
Select a great video editing source to help you bring the best out of your creativity. Select a template that can be used as a base for the maximum of your stories and customize it according to your needs.
