In this article, we will learn about How to Combine Email and SMS Marketing. We will try to discuss it in detail. For eCommerce firms, email and SMS marketing are crucial resources. Both are owned, reasonably priced channels that may increase engagement and revenue.
Your subscribers are the perfect audience since they have shown they are interested in your brand by joining your SMS and email lists. They need to talk to you.
Read more: How to Grow Your Online Store
Consider the special advantages of SMS and email marketing when developing your marketing plan and how combining them might enhance the success of your campaigns.
Three advantages of email marketing
According to statistics from Litmus, email is a tried-and-true marketing tool with an average $36 return on every $1 invested. Here are a few of the greatest advantages of sending your marketing message via email.
Contact clients when they are prepared to hear you
Customers prefer brands to contact them by email, according to 70% of consumers.
Email is popular because it is less annoying than advertisements. Emails deliver to the recipient’s inbox and may access whenever convenient. Furthermore, unlike with new audiences, you don’t need to get their approval because they are already familiar with your brand.
Read more: How to Use Amazon Alexa for All Shopping
Personalize your communication
More than 70% of customers want businesses to contact them personally, and 76% find this frustrating. The ability to segment and customize your campaigns using email marketing software makes it simple to gain the confidence of your prospects and consumers.
Based on their interests, browsing and purchasing histories, and other first-party data you collect about your consumers, you may customize your email marketing campaigns for different groups to ensure you send the correct message at the right time.
Why is this crucial? Consider receiving an email from a company you shop from for years with the subject line “20% off your first purchase.” Or recurrent advertisements for a product you’ve previously purchased. You wouldn’t likely feel like a valued customer as a result.
Marketing automation
Marketing is never easier thanks to email automation. When someone acts, like subscribing to your newsletter, making a purchase, or leaving anything in their shopping cart, you may set up automated email sequences that send out a response.
This enables you to keep in touch with clients and prospects without relying on occasional mailings in a way that takes into account where they are in the customer journey. You may use it to automatically send time-sensitive and private emails. Everyone loves a birthday discount, right?
Three advantages of SMS marketing
For eCommerce firms, SMS (short messaging service) marketing has subtly evolved into a potent medium. Your clients are more likely to see your marketing message since SMS messages open 3.8 times more frequently than emails. Here are a few justifications.
Take your message to the public
Americans use their cell phones for 4.5 hours every day on average. Additionally, 95% of text messages view three minutes after delivery. So, when you text your consumers, you can connect with them on a channel they frequent.
Your clients might not notice the marketing emails you send via email straight away, or even at all, given the email’s 25% open rate. However, buyers nearly immediately hear your message when you employ SMS marketing.
This makes it the perfect platform for communications that need to send quickly, such as updates on orders, flash discounts, and Black Friday deals.
Increase consumer loyalty
The success of eCommerce companies depends on customer loyalty and retention, and your consumers want to hear.
SMS marketing allows for two-way communication, unlike email. You may update clients on their orders and provide useful reminders via SMS, and they can reply with comments or inquiries. For instances like commonly ask inquiries, product suggestions, and reorders, you may also automate chats.
Texting your consumers promotes relationship development and trust. It can also notify you of problems so you can address them swiftly. This communicates to customers that your company cares about their needs and is responsive.
Take the lead over the opposition
You can get an advantage over rivals who aren’t employing SMS marketing by adding it to your toolkit.
Pew Research reports that 92% of customers between the ages of 30 and 49 and 76% of American adults say they make purchases using their cell phones. However, just 55% of companies use SMS as part of their marketing plan.
As a result, your company might be one of the select few in your sector to profit from text message marketing. Simply don’t procrastinate. You’ll have greater competition for your clients’ attention as SMS marketing becomes more popular.
Three advantages of combining SMS and email marketing
It’s simple for your marketing emails to bury in a mountain of unwanted junk with more than 300 billion emails sent every day. However, SMS can only express a limited amount of information in a brief message.
By combining SMS and email marketing, you may boost your in-house marketing initiatives with the use of each channel’s advantages to boost conversion rates and boost client retention.
Increase your consumer and prospect reach
You might reach a wider audience by combining SMS and email marketing.
So you’ll be able to expand your email and SMS lists separately for clients who only wish to hear from you via one channel, as well as jointly for clients who choose to hear from you via both channels.
SMS is preferred by two-thirds of Gen Z consumers over email. Therefore, if you only use one channel, you’re missing out.
Improve the experience for the consumer
90% of consumers believe companies must get in touch with them through their preferred channels. While some of your clients might prefer email, others could prefer SMS messaging. Using their chosen means of communication can improve client satisfaction.
You may execute individualized and behavior-based flows that demonstrate to recipients that you respect their business and are prepared to meet them where they are by combining email and SMS.
Now you can choose which messages you deliver via email and SMS for clients who have both SMS and email subscriptions. You may, for instance, inform a consumer that their purchase has been delivered less urgently. You may then send an SMS message to consumers to inform them when it arrives at their door. in this way we realized the importance of Email and SMS Marketing, these both get better results for eCommerce businesses.
Cross-channel marketing can improve outcomes
For some message types, some channels work better. Email, for instance, is better for long-form information, complicated communications, and content that contains a lot of images. Contrarily, text messages work well for quick updates, dialogues, and brief pieces of material. You may communicate with clients more successfully by mixing email and SMS marketing communications.
To reach your audience where they are most likely to take action, you may conduct experiments to see which message types perform best on whatever channel. You can even segment your audience based on how active they are on each channel.
When you use them together, you may send a follow-up SMS if a consumer doesn’t take action and an email with further information.
Utilizing a platform created for e-commerce, start messaging
It’s time to start using SMS messaging in your marketing plan if you haven’t already. A platform for SMS marketing created especially for e-commerce is called Emotive. Your preferred email marketing platform is integrated, allowing you to leverage your processes to approach clients across both channels. Lastly, we have learned about How to Combine Email and SMS Marketing. These both may increase engagement and revenue as we discussed in detail earlier.
