Do you want to build a sales funnel in WordPress? If you are looking for a simple method, follow this guide.
A sales funnel can bring you more customers and revenue if you run an online shop or something similar with customers/payments. Usually, by displaying the pricing of your tool and the benefits, the customer might still be double-minded.
So to help them understand the tool better, the website admin needs to start a funnel that includes multiple steps and plans to convert the lead into a paying customer.
Many big and small business owners follow multiple tactics to boost their conversion rate. If you are running an online business, keep reading this article. Here, we will show you how to build a sales funnel in WordPress and boost your overall conversion rate.
What Are the Steps Within a Sales Funnel? What Are the Steps Within a Sales Funnel?
There are four steps within a sales funnel. They are:
- Awareness
- Interest
- Decision
- Action
Awareness Awareness
There are multiple ways to promote your brand. You can use the power of social media, ad campaigns, or email marketing. Awareness is the first thing in the sales funnel. The visitors or customers need to know about your product and what they have to offer.
Interest Interest
Once they know the product, they will be interested in it. So, in this step, you will need to mention the product’s advantages, why this can be a good fit, why this is better than competitors, and so on.
Decision Decision
In this step, they will decide if they need this product or skip it. Adding the product to the cart and making the purchase comes in this step.
Action Action
This is the final step. The customer will pay for your product/service and join your company.
What Do You Need to Build a Sales Funnel? What Do You Need to Build a Sales Funnel?
To build an actionable sales funnel, you need these things:
- Marketing plan
- Marketing content
- WooCommerce
- Sales funnel plugin
- Landing page
- Tracking tools
1) A Marketing Plan with Defined Goals 1) A Marketing Plan with Defined Goals
You need to have a goal.
For example, if you need to get 1000 premium subscribers by the end of the month, that’s your primary goal. However, to accomplish the goal, you must devise a marketing plan.
This is the most important thing.
2) Marketing Content to Support the Funnel 2) Marketing Content to Support the Funnel
After you develop the marketing plan, develop the marketing content you need to promote the funnel. This can be done quickly with help from the content writing team or something similar.
3) WooCommerce 3) WooCommerce
WooCommerce is the core of an online store. It is a freemium WordPress plugin that will help you manage the inventory, stocks, payments, and everything you need. The core plugin is good enough for operating a store.
But if you need to add more robust features, you can use the available WooCommerce add-ons. WooCommerce is essential to running a perfect sales funnel in WordPress.
4) A Sales Funnel Plugin 4) A Sales Funnel Plugin
To create a sales funnel, you do not need to use languages like PHP, HTML, CSS, or JavaScript. Instead, when you use WordPress as your CMS (Content Management System), you can use plugins to simplify the tasks.
There are so many plugins available for creating sales funnels. You can pick one of them to start building the campaign.
Also, if you are confused with the available options, please keep reading. Below, we will show you our favorite sales funnel plugin and how to use it.
5) A Landing Page 5) A Landing Page
You need to have a dedicated page for your sales funnel. From here, you will turn your website visitors into loyal subscribers. You can use any page builder to create a stunning landing page. Usually, the page builder plugin or the theme will bundle some landing pages.
You can import those or create a brand new one from scratch.
6) Analytics and Tracking Tools 6) Analytics and Tracking Tools
You must rely on custom analytics and tracking tools to check how your campaign performs. When we talk about analytics, Google Analytics can be the first tool that comes into your mind.
If you have a custom landing page dedicated to the sales funnel campaign, you can use the Google Analytics tool to see how many page views or visitors are landing on that specific page.
Let’s see which tool can help build sales funnels inside WordPress.
How CartFlows Can Help You Build Better Sales Funnels? How CartFlows Can Help You Build Better Sales Funnels?
If you are looking for a powerful solution to build a sales funnel inside WordPress, we have CartFlows as the #1 recommended tool.
It is a freemium solution with many features a typical sales funnel campaign needs. Some of the popular features you will love are:
- One-Slick Upsells
- One-Click Order Bumps
- A/B Testing
- Dynamic Offers
- Canvas Mode
- Checkout Takeover
- Lead Generation
- Custom Templates
- Checkout Layout
and so on.
How to Build a Sales Funnel in WordPress with CartFlows? How to Build a Sales Funnel in WordPress with CartFlows?
This section will show you how to build a sales funnel in WordPress with CartFlows.
As you know, it is a freemium plugin. So if you prefer using the lite version, you can download it from the WordPress plugins repository and install it on your WordPress store. The free version plugin will give you limited features and updates.
On the other hand, the premium version plugin will give you access to more unique features, integrations, and priority support.
For this tutorial, we are going to use the lite version.
So the first thing you need to do is install and activate the plugin on your website.
Once you have activated the plugin, you can see the configuration on the left-hand side.
If you check the Flows section, you can see all the available campaigns. If you need to create a new flow, click Add New.
To properly work the plugin, you need to use a page builder. Under settings, you can see all the page builders they support.
They have got
- Elementor
- Beaver Builder
- Divi
- Gutenberg
and so on.
After selecting a page builder from the dropdown, you need to save the settings. Here, we have chosen Elemetor as the page builder.
In the flow templates section, you will see all the available designs.
They have categorized the templates in multiple ways. So, if you need to find one that suits your requirement, that is pretty easy.
The free version plugin will only give you limited access to the templates. So, choose one from the available options.
If you move your mouse over the templates, you will see a View All Steps button. Click on that button to see what the template will look like.
On the next page, you will see what the checkout page will look like.
You can click the import button if you are good with the template.
Now, the plugin will download and configure the content and attachment to your site. But, first, you need to name your flow.
Once they have imported the flow, you will see them under the plugin settings.
As you saw above, the lite version plugin will only allow you to import checkout and thank you pages to your WooCommerce installation. However, if you purchased the premium version plugin, you could get custom-designed homepages.
If you have purchased the premium version plugin and successfully imported a homepage template to the site, go to the WordPress settings, and modify the newly created page as your homepage.
That’s it.
This way, you can build a sales funnel in WordPress. As you can see above, the process is simple; even a beginner can do it.
Testing the Sales Funnel Testing the Sales Funnel
Before going public, you should test your flow.
You can see an option to enable test mode under the Sandbox settings in your flow settings.
Once you have enabled test mode, save the settings. Now, you can try the funnel. If everything looks good and works as expected, you can disable the test mode and make the funnel live to the global audience.
Get Started with CartFlows Get Started with CartFlows
You can get a subscription to CartFlows from here.
Get Started with CartFlows
$This is an affiliate link
Conclusion Conclusion
When running an online business, creating a sales funnel can be really helpful. It will help you boost the conversion rate and overall revenue.
As you can see, with a dedicated plugin like CartFlows, you can easily create sales funnel in your WooCommerce store. The lite version plugin is good enough to test the features.
If you need premium features, you should use the pro version.
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