How to Build a B2B Blog That Attracts Leads and Increases Your Conversions

“Why should you blog?

The B2B sales cycle is getting longer, and buyers are doing more research online before they speak with sales. The Global Media Consumption Report found that 65% of IT buyers require at least four pieces of content before they make a shortlist of vendors. A blog can provide your audience with a steady stream of content that they can use when they make buying decisions.

3 questions to ask before you blog

These questions are also good to ask if you already have a blog but would like to improve its results:” More from this article by Rachael Foster>>>