How To Boost Your Brand With Upcycled Visuals

Here’s something you may have noticed: we’re all drowning in content.

Think of the thousands of blog posts that get published every day. It’s overwhelming. And most of it goes unread. That’s a lot of wasted effort.

You’ve got to stand out. You have to make getting noticed your top priority.

So how do you do that?

With unique visuals.

Here are those old pinball favorites, Mr. and Mrs. Pac-Man, to explain it a lot better than I could.

Custom marketing visuals are valuable, so you don’t want to waste them. You want to get as much use out of them as you can.

A lot of times, that means tweaking them. Doing something to improve them, and give them a new spin.

The above video’s a perfect example. It was once a lowly quick sketch for Discover Card which wanted to publicize its loan consolidation service.

Discover picked some of my other ideas, so the above sketch was never used. I thought: I should do something with it.

Ever heard the term “upcycle”? It means taking something that’s been discarded and using it to create something of higher value.

That’s what I did. I cleaned it up, added color and a lot more bad guys, dropped it in a video app and added a soundtrack from the YouTube Audio Library.