A brand ambassador and a brand advocate are basically the same thing: someone who says nice things about your brand.
There are two kinds of brand ambassadors.
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The first kind are usually referred to as influencers. Famous celebrities and/or people with name recognition in their field.
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They get paid to push your products and say nice things about your brand.
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The second kind are your diehard fans. They love your brand. They “get” you. They like and comment on your posts. They tell their friends about you.
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They have more credibility than influencers because most of them do it for free. You know they mean it.
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I contributed to an article on brand ambassadors, and here’s what I had to say.
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Freelance contractors like myself are in a unique position. We have to be our own brand ambassadors.
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And when we take on an assignment, we have to be a brand ambassador for our client.
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All of which requires the following:
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Expertise![How To Be A Brand Ambassador blank vertical space, 16 pixels high](https://m5.paperblog.com/i/265/2652230/how-to-be-a-brand-ambassador-L-0gv096.jpeg)
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Your credibility depends on it.
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You have to be able to answer questions about a product or service, and make recommendations. It helps to be curious, to enjoy learning new things.
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Be positive![How To Be A Brand Ambassador blank vertical space, 16 pixels high](https://m5.paperblog.com/i/265/2652230/how-to-be-a-brand-ambassador-L-rBYpX_.jpeg)
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Some people are blessed with a sunny personality, but we can all choose to be positive. As a brand ambassador, you have to be.
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Your job is to engage and draw people in. To make a good impression on behalf of the brand. Negativity is always felt, and it alienates people.
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Be invested in the client or brand’s success![How To Be A Brand Ambassador blank vertical space, 16 pixels high](https://m5.paperblog.com/i/265/2652230/how-to-be-a-brand-ambassador-L-wKTOon.jpeg)
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It’s realizing that the brand’s success and your own success are linked.
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Freelance contractors understand this: their credibility and reputation are tied to their client’s success. The same is true for brand ambassadors.
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Be proactive![How To Be A Brand Ambassador blank vertical space, 16 pixels high](https://m5.paperblog.com/i/265/2652230/how-to-be-a-brand-ambassador-L-apTnxl.jpeg)
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It’s part of being invested, and includes learning all you can about the brand, and keeping people informed (letting them know what is and isn’t working).
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