Hair & Beauty Magazine

How to Attract New Clients to Your Salon

By Alyssa Martinez @ItsMariaAlyssa

Doing a business in the era of modernization and information technology is the smartest thing one can do. It is important to be aware of the niche and once that is decided, it would be interesting to attract potential customers. When opening a salon business, it is important to know some of the do's and don'ts and follow the marketing tactics, techniques, and strategies to provide the utmost level of satisfaction to the customers. Remember, the customer is the king and it is always better to invest in activities, which can make the King super happy!

How to Attract New Clients to Your Salon
How to Attract New Clients to Your Salon

Use Brochures and Business Cards

It would be a good idea to invest in brochures and business cards. Distribute the brochures especially in areas like schools and malls where women are greater in number. University and colleges would be a great place too; however, be sure to take permission before distributing. Make business cards including contact information and location of the salon and give it to the potential clients.

Get Active on Social Media

Social Media is playing a vital role in our life. We are living in an era of modernization and information technology, it is wise to keep pace with the fast-changing world. It would be a good idea to start a blog and write about the services in general. It would gradually increase the client base, which is extremely important for the business. Getting the word out there is extremely important for a good business.

Affordable Advertisement

Advertisement can be quite expensive, which is why it would be wise to invest in an affordable advertisement. Libraries and a famous shop in the area could be a great place for distributing brochures or placing an advertisement. A laundry is a great place for placing an affordable ad; however, before trying any technique, get information on rules and regulations.

How to Attract New Clients to Your Salon
How to Attract New Clients to Your Salon

Word of Mouth and Networking

Word of Mouth is an age-old strategy, which never goes wrong. A happy and satisfied client is likely to spread the word and similarly, an unsatisfied client would spread negative word. It is important to satisfy the clients and be in the good books of people. Networking events would be a great place to build new friendships and find a potential target market.

Design a Good Pricing List

A pricing list would give information on the relevant content, which is why it is a good idea to use the samples and templates. Use a well-designed price list template and include perks and packages for clients in order to retain them for the long term.

Use a Nice Slogan

A catchy slogan like"Pamper yourself" or "Have some Me Time" would be quite interesting to grab the attention of potential customers. Catchy phrases are easily remembered. All famous brands have great slogans, which is why it is important to give some thought to this category.

How to Attract New Clients to Your Salon
How to Attract New Clients to Your Salon

Provide Lessons

A great way to market the salon would be providing lessons on basic makeup technique, which would grab the attention of potential customers. Create an event, invite people to the salon and distribute free samples. It would be a good idea to work with other businesses at this point and placing products of different businesses in the salon can be quite useful in attracting more customers.

Gift Certificate and Loyalty Programs

Giving certificates to clients would be a good idea to attract new customers. It would be wise to use a gift certificate template to get the customized gift certificate and distribute it to the clients. Attracting clients might be easier in comparison to retaining the clients, which is why it would be wise to introduce customer loyalty programs as well.

Final Words

Attracting new clients to the salon can be quite interesting as it would help in learning new ways of dealing with people. Understanding consumer behavior is very important for the business as it can result in greater profitability. One of the most important things that every business should keep in mind is that customer is the king and it is extremely important to provide the greatest level of satisfaction to the customers.

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