Here at we explore ways to run online advertising effectively, so you can promote your business, products, or services more cheaply than your competitors. Online ads are now more popular than traditional ads nowadays, and they're only becoming more popular. It is one of the best ways of advertising your business, product, service, etc. By becoming more effective with online marketing, you can do wonders. In this article, we'll look at ways you can cut back costs and more effectively advertise.
Increase the Quality of the Ads
Many ad auctioning systems, Google, YouTube, and Bing included, charge different rates based on the quality of the ad. If an ad is more relevant, generates more clicks, and is high-quality, you'll need to pay less to appear on Search Engine Results Pages than if you had an ad that wasn't relevant, doesn't generate clicks, and is low quality.
This is why one of the main things ads courses will teach you when starting out is how to increase the quality of your ads. There are a few things you can focus on when trying to increase the quality of your ads:
- The quality of the copywriting: attractive messaging can work wonders to generate more clicks. You should test out many different messages to see what works.
- The relevance of the ad: when displaying ads on certain pages, you should make sure you're including certain keywords relevant to the page to act as a cue for both the algorithms and users that the ad is relevant.
Advertise on Unpopular Platforms
There's fierce competition on all the most popular ad platforms from Google to Facebook and YouTube. And as basic economics would tell us, when there's a lot of demand for something, its price is going to rise, and this is exactly what's happening with popular ad platforms. You need to pay exuberant fees to rank for certain keywords, and it is generally really difficult to make your money's worth back.
So what should you do? An easy answer would be to search for platforms that aren't as common. For example, you can try to advertise on podcasts - they have a relatively stable advertising model and they're generally cheaper. Depending on the type of product you're advertising, you can probably think of places you can advertise on that are more suitable than Google and YouTube, and you can usually advertise on them for cheaper.
Strike Deals with Specific Platforms without a Middle Man
Google Partners ads and YouTube ads are ways to make sure your ads get displayed on specific websites/YouTube channels without needing to contact the website/channel directly. As compensation for this service, Google and YouTube take a significant cut of the ad money for themselves.
This means that if you cut out the middle man, both you and the website owner/YouTuber could benefit because none of the money will go to the middle man. Although this takes a bit more time and bargaining skills, if you master it, your ad spending on the Internet will become far more effective. So don't hesitate to go to websites and negotiate directly.
Increase the Effectiveness of the Ads
How do you calculate the cost of an ad campaign? If you're only considering the upfront cost you pay for the ads, you're doing it wrong. The best way to calculate the cost of ads is by calculating how much money you spend on ad campaigns, how much revenue you make from the ads running, and then calculating the difference between these two numbers. Because this is how much it is actually costing you.
So while one way of reducing ads is by decreasing the upfront payment for them, another, equally valid, way of reducing costs is by increasing the revenue generated from the ads by increasing their effectiveness. There are a multitude of ways you can increase the effectiveness of an ad depending on the platform, and you should always read up on them.
