It is expected that US eCommerce products sales will cross $1 trillion for the first time in 2022. The global rise in digitization is increasing the number of online buyers twofold. Not only in the US, but the numbers for worldwide ecommerce are multiplying. It results in an increase in the demand for eCommerce website development services - for both B2B and B2C channels.
Building an e-commerce solution for businesses requires powerful technology. It requires payment gateway integrations, product catalogs, push notifications, and much more. Ruby on Rails is one of the leading technologies that enable companies to build an eCommerce software solution.
The biggest example is Shopify, a platform for eCommerce stores. It extensively uses Ruby on Rails in its technology stack. Today, many e-commerce companies consider Ruby on Rails web development services as the perfect solution for their online stores.
In the top 10,000 websites across the world, a staggering 18.29% of websites use Ruby on Rails development services. It is one of the top technologies that enterprises and startups use for e-commerce products due to the capabilities it offers.
Checkout: Proven eCommerce Marketplace Case Study with Ruby on Rails
10 Reasons Ruby on Rails is Ideal for eCommerce Products
Ruby on Rails has the robustness to build interactive and engaging ecommerce websites. It is a powerful, open-source web development framework with the tools and libraries(RubyGems) to build a software infrastructure that is scalable, versatile, and functional.
Here are 10 reasons why companies prefer Ruby on Rails as a complete package for ecommerce development:
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Diverse Ecommerce Products
With Ruby on Rails, companies can build diverse products. Whether it's a B2C or B2B or B2BC or even a subscription model, Ruby on Rails consulting is useful for all of them. The versatility of Rails and its ability to adapt to dynamic ecommerce environments make it the right technology for online stores. It also offers a great user experience depending on the type of business channel.
- Most companies and startups know about the affordability factor of Ruby on Rails. Since the framework is open-source, there's no licensing fee. On the other hand, developers are also available at a reasonable compensation. And since the framework doesn't take a lot of time to build the product, the per hour rate of development also comes down. Ruby on Rails will save a ton of money while hiring professionals for ecommerce web development services.
- One of the biggest advantages of using Ruby on Rails is the simplicity it brings to the table. The framework uses the Ruby programming language, which has a syntax similar to that of the English language. Therefore, it is easy for even beginner developers to start working on live projects and build interactive and dynamic online stores. The framework works on the principle of convention over configuration, therefore, it doesn't require any modifications on-the-go.
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Secure eCommerce Stores
E-commerce transactions involve an inherent quality of risks and vulnerabilities. Therefore, they need technology that provides extra security and ensures that all transactions and payments are safe. Ruby on Rails offers added layers of security through RubyGems. It provides security vulnerability detection, bundler-audit for patch level verification, saferpay-gem for client payment detail protection, and much more.
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Popular and Proven Technology
Ruby on Rails has been in the industry for over 15 years now. Since its inception, companies have been using it and becoming giants in their respective sectors. Some of the top companies that use the framework include Airbnb, GitHub, Basecamp, Crunchbase, Shopify, Instacart, WeTransfer, and more. Twitter used the framework in its initial technology stack. Today, Ruby on Rails is becoming popular again because it is helping startups launch their products without much hassle.
Read more: Why Ruby on Rails is Perfect for eCommerce Web Development
Conclusion
eCommerce development services are on the rise, and companies move toward digital technologies to acquire more customers. It is imperative to have a technology that can solve all the major ecommerce development problems. Ruby on Rails is one such framework that can enable enterprises and startups to build amazing online stores.
If you are looking for an ecommerce solution, connect with BoTree Technologies. We have 10+ years of experience in creating online stores and eCommerce products across 25+ industries.
Contact us today for a FREE CONSULTATION.
