Meta is making many changes in Facebook, and audience targeting is their first.
On January 19, 2022, Meta will finally change audience targeting in Facebook ad campaigns.
Meta is making this change under the pressure that wants the social media site to scale back targeting options.
Change in Facebook Audience Targeting option will start a trend that will make social media networks use fewer user data.High-quality audience targeting on Facebook has alarmed governments about the use of user data and user identity.
Therefore, Facebook is limiting targeting options in Facebook ads.
What is changing in Facebook Ads targeting options?
Facebook is removing Facebook ad targeting options for 4 categories such as;- Health Causes
- Political and social ads
- Religious groups and practices
- Sexual orientation
Meta has shared the document stating that ads can still deliver impacted audiences till March 2022.
You need to edit your ad before March 17 to follow the Facebook ad standards.Meta is under maximum pressure as Facebook is the biggest social media network with maximum advertisers.
These changes will impact the audience.
How will Facebook Ad targeting Change impact advertisers?
Limiting ad targeting will surely impact advertisers running ads in impact categories.
Meta is responding to their advertising platform's data privacy concerns, and advertisers should comply with their policies.Change in Facebook ad targeting for four categories is just the beginning. Meta will make many changes in 2022 and the coming years to ensure that they listen to the customer's feedback first.
With limited targeting, it can expand the budget and lower the chances to reach the target audience.
It is also possible that Facebook will also scale back ad targeting options on other categories in the coming days.
Conclusion:
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